Francisca Marval

Advertising Degree with a great interest in design, fashion and illustration. On my carreer I've specialised in Art Direction, oriented at digital marketing and social media. I On my free times I've participated in short films as part of the Art team.

Graphic Design Associate at Shopee Chile (2022-07 – 2022-09)

• Executed graphic campaigns in different formats (banners, pop ups, etc) for the company's website, using programs such as Figma, Photoshop and Illustrator.
• Proposed graphic Identity for campaigns, choosing which graphic elements, color palettes and compositions will be the most suitable and appealing based on the campaigns purpose.
• Created logos and Icons for different sections through the website.
• Collaborated with the marketing team in the development of strategies, providing insights and ideas.

Junior Art Director at MODO (Advertisement agency) (2021-10 – 2022-07)

• Lead the execution of internal communications of BCI Bank (website and email). My duties consisted in constructing a visual language for the internal communications of the company (brand identity) and also creating the ideas and execution of daily posts.
• Collaborated with the 'Falabella.com' team to carry out the monthly posting plan on the brand's Instagram and Facebook.
• Supported bids for other brands, both in idea generation and visual execution.
• Worked with programs such as Photoshop and Illustrator

Art Assistant (Audiovisual) at Independent

• Formed part of different short films. My duties consisted in assisting the management of the visual aesthetics and elements of films, such as set design, wardrobe and styling, in order to enhance the storytelling of the film. Some of them are: 5 ways to get rid of a hickey (2022) Worldwide premiere at Tribeca Film Festival and Malcriadas (2022) to be released.

Front & Back of house at Various (Hospitality) (2023 – Present)

• During my years traveling, I've thrived in the hospitality industry working in service in coffee shops and gelaterias. Through this experiences, I've been able to perfect my communication skills in several languages, to quickly address and solve problems, acknowledging the context and background of different people. I've recently also assisted in social media posts and printed media.

Bachelor in Social Communication and Advertisement – Pontificia Universidad Católica de Chile (2017 – 2021)