Gaia Ammirata

After 5 years at Zalando, I’ve successfully grown into a Senior Account Manager, responsible for influencer marketing for one of our biggest clients, adidas. With 6 overall years of experience in Influencer Marketing, I master my tasks in each step: strategy, pitch, profile screening, onboarding, negotiations, campaign management and reporting.

I gained experience with Instagram, TikTok, YouTube, and I had the chance to experiment with IG filter creation, custom soundtracks for Reels, Takeovers, TikTok Challenges, customized Landing page creation, Strava challenges, Podcasts, magazine partnerships and of course, several offline events and countless productions.

Between April and November 2022, I did also consult as a freelancer for a Canadian Healthcare company entering the German market, helping them develop a strategy and build a network.

Since December 2022 I am leading the Influencer marketing strategy of the German Fin-tech startup, Bling.

The consulting aspect is becoming more relevant within my career, as allows me to range more among different subjects and always learn new perspectives.

I am a positive, energetic and proactive person, who loves to drive change and be challenged.

In the year 2022, I managed a spend of roughly 3.2M in Influencer Marketing on behalf of my brands and up to 6 teammates.

In 2015, I achieved my Master in Marketing after a Bachelor's in Communication Science.