Heiko Fred Büscher

Effective management of corporate and global business, sales, key account management, business and partnership development, relationship-oriented executive with 15+ years of professional experience in global organizations, 10+ years of experience in both effectively exercising significant management and organizational responsibilities

Head of Direct Sales - MAXUS Motors - Germany

(2024)

• As part of the Management team, steered corporate sales business for commercial and passenger vehicles with focus in full electric drivetrain equipped models
• Aligned tactical projects with SAIC Motor China HQ representatives and other stakeholders within the enlarged organization
• Collaborated on projects with Marketing, Aftersales, Retail Channel & Development and others - thereby creating aligned internal forces for one common goal
• High interaction with all sales related networks securing a full commitment for customer engagement & satisfaction and to achieve quantitative & qualitative targets
• Interacted and secured a very strong relationship with the preferred finance partners maximizing the achievement of common goals
• Developed several high potential new clients0, realized vehicle sales and frame contracts
• Closed large volume business deal

Vice President Sales - E-Mobility - ELARIS AG (German Electric Car brand offering EV model line-up manufactured in China) - Mannheim area

(2023 - 2024)

• Head of sales, supervision of all sales activities in the company
• Technical and disciplinary management of sales staff
• Development of distribution and sales strategies to establish the brand and products in order to promote sales growth
• Evaluation of supporting measures with the European government bodies6 for a pan-European business and sales strategy for electric vehicles (EV) to optimize socio-ecological systems
• Development of international markets (EU and beyond) and development of distribution partners
• Comprehensive management of the various importers in the existing markets
• Planning, management and fulfillment of sales/market share targets and forecasts
• Improved margin results by optimizing the sales mix
• Management of sales projects
• Defined and implemented a market strategy to strengthen the ELARIS position in the respective countries
• Defined country growth plans for each individual country
• Negotiated and concluded new importer and dealer contracts
• Evaluation, development and support of:
• B2B partnerships (subscription, leasing, rental, coordination with financial services banks)
• Fleet customers (corporate sales) together with the assigned sales team
• Prepared and implemented company and product presentations for customers
• Qualified preparation and implementation of price negotiations with new customers and for technical changes, including cost analysis
• Coordinated between customers and internal departments
• Management and optimization of internal interface areas supporting sales, such as after sales, R&D, finance, marketing & agencies, logistics teams
• Leading and managing these interfaces / business areas for optimized performance and efficiency of the respective units
• Close personal coordination with electric vehicle manufacturing partners of ELARIS AG in China
• Made key decisions regarding budgets, resource allocation, staffing decisions and business priorities
• Supported in building a robust national and international dealer & service network (national responsibility (GER) lay with external partner) to increase demand and ensure high sales
• Observed and analyzed markets and trends
• Direct involvement in the development and implementation of long-term strategies and goals, together with the leadership team, aimed at meeting corporate or organizational objectives
• Direct cooperation and coordination with the CEO incl. deputy role whenever required
• Budget responsibility, close coordination with the Finance department
• Collaborated with business, marketing, customer service and technical teams and other departments at automobile manufacturing partners in China to ensure seamless integration of all functions into the sales process
• Deald with customer complaints to ensure a high level of customer satisfaction

Senior Account Executive - Sales, Business Development and growing large Key Accounts - MHP – A Porsche Company │ End2End IT-Process, Digitalization, Mgmt.-Consulting - Ludwigsburg, Frankfurt

(2019 - 2023)

• Responsibility for identifying business opportunities and driving growth within the transportation and mobility sector
• Developed and managed strategic key accounts & partnerships with key stakeholders at target clients and other consulting firms to deliver best End2End solutions portfolio for newly established and existing MHP clients
• Lead and fostered business development for cross- and upselling
• Negotiated contracts
• Collaborated with cross-functional teams, e.g. legal, technology, product development related consulting
• In auto OEM sector, established solutions and consulting portfolio for respective implementation around e.g. priority topics such as E-Mobility (automotive firms, public sector), BEV charging infrastructure, End2End digital sales process, Subscription models with directly related cost optimization measures, Immersive Car Configurator – the world`s benchmark solution, data-driven new business models, and many more
• Consulting of top-notch solutions regarding connectivity, automation, digitalization, artificial intelligence, cyber security in transport and intelligent transport systems with clients in transport, aviation, vehicle manufacturers, cities for road safety and sustainable traffic & mobility & transport infrastructure solutions

Account Manager / Acting Head of Sales for South Germany entity, report to MD EU, in USA to Sr. Sales Directors for US OEMs - Hanon Systems │ Global Auto OEM Accounts - Mannheim

(2015 - 2019)

• Drove accounts and revenue growth with major auto OEMs globally
• Hereby, extended auto OEM client base in pan-EU countries, China, South Korea, USA, Canada, South America
• Successfully managed the Sales Strategy and Sales Operations
• Lead business development, handled all contract negotiations
• Established partnerships with other major automotive TIER1 suppliers
• Oversaw all business activities including team management related to sales, key account management, business development
• Steered teams and managed close collaboration of various teams related to Business Planning, Engineering, Manufacturing, Logistics, Purchasing
• Streamlined operative business as acquired within M&A lead by Private Equity firm in South Korea, relocated manufacturing sites

Residual Value (RV) Manager - MAN Truck & Bus AG, Munich │ Residual Value Management Global markets - Munich

(2014 - 2015)

• Created RV strategy to support the achievement of the highest possible sales volume by most effective pricing and campaigns for new and used vehicles
• Headed regular pan-European price expert conferences, worked with Financial Services (FS), NSCs, Sales & Marketing for corp. sales tenders
• Evaluated external partners for imbedded telematics together with respective teams

Key Account Manager BMW Group (Munich&Weinheim (HQ)), EU&US auto OEM sales (Shanghai) - Freudenberg Group │ Management Trainee, followed by Glob. Automotive Sales Lead positions - Weinheim, Shanghai, Munich

(2010 - 2014)

• High Potential Management Program, Key Account responsibility for e.g. BMW Group, Volkswagen (CN), Daimler, Bosch globally, Continental; increased revenues significantly with revolutionary product placement
• Established business collaboration with partners like auto OEM, suppliers to deliver top-notch EV and Fuel Cell technologies
• Lead business development, handled all contract negotiations

Strategy, Sales & Marketing, Business Turnaround Strategies, Business Development apprenticeships - Volkswagen Group Japan K.K., Tokyo & Toyohashi, Nagoya - Tokyo

(2005 - 2010)

Strategy, Sales & Marketing, Business Turnaround Strategies, Business Development apprenticeships - Toyota Motor Europe - Brussels

(2005 - 2010)

Product Planning / Strategy (Cross-Carline) based on EU-Co2 policy

Strategy, Sales & Marketing, Business Turnaround Strategies, Business Development apprenticeships - Mitsubishi FUSO, Kawasaki - Tokyo

(2005 - 2010)

Marketing Communication, Sales & Service International

Strategy, Sales & Marketing, Business Turnaround Strategies, Business Development apprenticeships - Ernst & Young Groningen (NL) - NL

(2005 - 2010)

Int. Bus. Dev. for Leadership Team

Executive Master of Business Administration - EMBA - ESCP Business School (2021 - 2022)

Delegate - How to boost auto sales in Asia (prem. OEM) - HARVARD Business School (HPAIR) (2009 - 2009)

Post-Graduate Scholar - Language and Practical Experience in Japan - Post-Graduate Scholar of 18-months DAAD (2008 - 2010)

Bachelor of Business Administration - Global Business & Management with additional focus on Hong Kong, China - International Business School of Hanze University Groningen (NL) / The Hong Kong PolyU (2004 - 2008)