Helen Schmidt

Master’s student in Management (Marketing concentration) with hands-on experience in digital marketing, branding, and content creation.

Background in AI-enabled communication, corporate culture projects, and student brand activation. Eager to contribute to marketing or digital strategy teams in an international environment.

Working Student- AI & Digital Leadership at Institut für Zukunftsbildung (2025-02 – 2025-07)

• Supported the implementation of AI-driven communication and digital leadership initiatives
• Contributed to content creation and strategic positioning in the AI & leadership context

Intern – Feedback Systems & Corporate Culture at Robert Bosch GmbH (2025-03 – 2025-08)

• Supported internal feedback processes and employee engagement initiatives
• Collaborated on projects related to organizational culture and people development

Student Brand Ambassador at WG Held (2023 – 2024)

• Represented the brand across student channels and digital platforms
• Supported marketing activities and brand visibility among university students

Student Research Assistant – International Accreditation at University of Hohenheim (2022 – 2024)

• Contributed to international accreditation processes and documentation
• Assisted with data preparation, reporting, and coordination with academic stakeholders

Working Student- Human Resources at Ravensburger Spieleverlag (2021 – 2022)

• Supported operational and administrative processes within the publishing environment
• Involved in cross-functional teams in day-to-day business activities
• Assisted with data preparation, reporting, and coordination with academic stakeholders

Master of Science in Management & Business Administration, Double Degree Program in Marketing – Prague University of Economics and Business; University of Regensburg (2027-09)

B.Sc Business Administration in Market-Oriented Business Management – University of Hohenheim (2020 – 2025)