Hélène Gicquel

I help global brands scale multilingual content that remains human, consistent, and performance-driven, even in AI-powered environments.

Senior

Copywriter and Localization Specialist with 15+ years of experience in localization, content creation, and copy editing.

Native

French with professional English and conversational German. Proven experience delivering localized content across Paid Social, CRM, SEM, and web, leading French market localization strategies, managing multilingual workflows, and collaborating with cross-functional teams. Strong in stakeholder management, quality assurance, and AI-assisted localization processes.

Senior Copywriter at Babbel (2020-11 – 2025-12)

• Directed the French brand voice across channels, ensuring consistency and driving performance.
• Created and localized high-performing content for Paid Social (TikTok, Meta), CRM and SEM campaigns.
• Optimized localization workflows, set up QA processes, and managed freelance assignments for scalable projects.
• Collaborated with marketing, growth, and other key stakeholders to optimize content against KPIs.

Senior Content Manager at idealo internet GmbH (2017-12 – 2020-10)

• Developed and implemented style guides and quality standards, leading training sessions and workshops.
• Translated and transcreated content from German and English, ensuring accuracy and SEO best practices.
• Coordinated with design and product teams to plan and produce landing pages and teasers in WordPress.
• Managed in-house editors and freelance contributors, prioritizing workloads and feedback cycles.

Editorial Team Lead & Copywriter at idealo internet GmbH (2008-12 – 2017-11)

• Led the editorial team, producing and editing high-quality SEO articles for the French idealo News Magazine.
• Oversaw multi-channel content (web, email, social) and coordinated seasonal campaigns.
• Prepared performance reports and designed team training sessions to improve workflows and editorial quality.

MA in French Linguistics & Literature – University of Montpellier (2003-09 – 2006-06)