Jennifer Jonat

Jennifer Jonat is a skilled young professional with a background in performance marketing, data analysis, and business development. She holds a Master of Science in Corporate Management and Economics from Zeppelin University, specialising in Family Business, Leadership, and Sustainable Mobility. Jennifer has worked in various roles, managing marketing budgets, conducting market research, and supporting digital transformation projects.

She is also dedicated to community service and supported event planning at the Friedrichshafen Institute for Family Business. Fluent in German and English, Jennifer combines analytical expertise with a commitment to innovative and sustainable business practices.

Boomlike GmbH (Remote) - Working Student Performance Marketing

• Allocated and managed marketing budgets across various channels for clients.
• Analyzed campaign performance data and tracked marketing metrics.
• Conducted A/B testing.
• Identified and targeted audience segments to enhance campaign performance.

Newboxes GmbH (Friedrichshafen, Germany) - Working Student Data Analyst & Market Research

• Gathered data from CRM systems and customer touchpoints.
• Analyzed data to segment the customer base into distinct groups.
• Conducted primary and secondary research to understand market dynamics, customer needs, and competitive landscape.
• Created detailed reports and visualizations to communicate insights.
• Optimized CRM systems.
• Conducted competitor analysis to benchmark performance and identify market opportunities.

VAV24 (Friedrichshafen, Germany) - Working Student Project Management Digital Transformation

• Independently coordinated the digitization strategy of a local family business.
• Managed interfaces between online retail and brick-and-mortar retail.
• Conceptualized, planned, and executed marketing strategies.
• Assisted with back-office tasks.

Urban Retail Lab GmbH (Munich, Germany) - Internship and Working Student Business Development & Sales

• Supported the Business Development Team.
• Managed key accounts for B2B partners.
• Developed partner projects, conducted negotiations, and completed sales talks until contract completion.

Oui Gruppe GmbH & Co. KG (Munich, Germany) - Working Student E-Commerce & Marketplace 

• Supported the E-Commerce & Marketplace team.
• Developed and supported B2B partner sites (Zalando, Breuninger, ABOUT YOU).

Zeppelin Universität | Friedrichshafen, Germany

Master of Science in Corporate Management and Economics

Majors: Family Business, Leadership & Relational Societies, Sustainable Transport & Mobility

Master thesis: “Crisis and Commitment – Succession Planning in Family Businesses during the COVID-19 Pandemic”

AMD Akademie Mode & Design (Hochschule Fresenius) | Munich, Germany

Bachelor of Arts in Fashion- & Designmanagement

Majors: Sustainability and Circular Economy, Virtual Fashion

Bachelor thesis: “Digitalisation in German small and medium-sized businesses – Opportunities, limits, and future outlook with a special focus on the fashion industry”

Droste-Hülshoff Schule | Friedrichshafen, Germany

High school degree

Majors: Biotechnology