Key Account Manager EMEA at ZELLAG (2023-09 – Present)
Trading agrochemicals and farm supplies for crop protection
- Expanded markets across EMEA, achieving 23% revenue growth 2024 vs. last 5 years average, with increasing of Gross Margin by 14% vs. forecast.
- Built key clients and distributors partnerships, signing new distribution contracts in Morocco, Algeria, Egypt, Jordan, Saudi Arabia & Israel bringing revenue increase for the company starting in 2027 in 27% against 2024 group sales.
- Design of marketing strategy for LATAM & EMEA countries for a new division of SERVICES. Implementation and sales of the new division directly to key customers.
- Leading the implementation of the new ERP & CRM ODOO for the group, as Key User, designing and implementing all internal processes (procurement, accounting, sales, purchasing, production).
Operations & Sales Manager at ZELLAG (2021-01 – 2023-09)
Trading agrochemicals and farm supplies for crop protection
- Leading the business relationships with factories in China, India and Europe, by planning the purchasing forecast, signing the contracts, taking decisions to assure the supply for the distributors worldwide.
- Optimized logistics processes, cutting supply chain costs by 13% in 2023 vs. 2022.
- Improved design of internal processes to reduce the average delivery time of orders by 35% in 2023 vs. 2022.
- Successfully implemented Microsoft Dynamics 365 CRM and leading the new processes and developments in ERP Microsoft Dynamics 365 Finance & Operations, as Key User.
- Increased gross profit by 10% through tailored sales and marketing strategies in Central America and the MENA region, in 2023 vs. 2022.
Sales Manager at CALERA SAN MIGUEL (2015-10 – 2018-01)
Manufacturer and distributor of lime products for construction and agricultural use
- Developed and managed sales budgets and market strategies to strengthen brand presence across Central America, resulting in an 80% increase in export customers and a 30% revenue growth (2017 vs. 2015).
- Planned and executed participation in international trade shows, enhancing brand awareness and fostering deeper customer engagement.
- Coordinated end-to-end logistics operations, ensuring on-time delivery and optimal supply chain performance.
- Led R&D initiatives for new products, driving innovation and expanding the product portfolio to address evolving market needs.
- Built and maintained long-term customer relationships through customer-focused selling, strategic account management, and cross-cultural negotiation skills.
General & Commercial Manager – SSCENTER Ecuador at MAKENSA Group (2013-05 – 2015-05)
Design, manufacturing, and supply of telecommunication towers for mobile operators across LATAM, including civil works, electrical infrastructure, and on-site installation
- Established the Ecuadorian subsidiary from the ground up, leading recruitment, accounting, finance, and all operational aspects.
- Managed full contract lifecycle with key telecom clients, ensuring quality execution and compliance.
- Delivered turnkey telecommunications infrastructure projects with 25% profitability in the first two years.
- Oversaw commercial operations across the region, fostering strong customer relationships and securing long-term partnerships.
Commercial Manager at MAKENSA Group (2009-10 – 2013-05)
Design, manufacturing, and supply of telecommunication towers for mobile operators across LATAM, including civil works, electrical infrastructure, and on-site installation
- Led commercial expansion across 10 countries, securing new clients and boosting annual group revenue by 300%.
- Directed regional sales strategy, business development, and bid management for infrastructure contracts.
General & Commercial Manager – ENTEL Honduras at MAKENSA Group (ENTEL Honduras) (2006-11 – 2009-10)
Design, manufacturing, and supply of telecommunication towers for mobile operators across LATAM, including civil works, electrical infrastructure, and on-site installation
- Established and managed the Honduran subsidiary, overseeing all areas of business operations, from legal and financial setup to daily management and client relationships.
- Achieved 30% gross profitability over three years through efficient project execution and strong operational oversight.
- Served as main liaison with telecom operators to ensure successful contract delivery and after-sales service.
Customer Business Development CBD Representative at PROCTER & GAMBLE (2003-03 – 2006-10)
Global leader in consumer goods, known for iconic brands in personal care and household products
- Managed commercial relationships with key accounts and wholesale distributors across Guatemala, aligning sales execution with national marketing strategies.
- Oversaw inventory planning with customers to optimize stock levels and streamline order fulfillment.
- Designed and implemented the Active Wholesalers (AWS) distribution model nationwide, improving sales force efficiency and leveraging digital tools for ordering and logistics.
- Achieved a 14% increase in annual sales in 2005 through enhanced route-to-market strategies, optimized distribution, and improved customer engagement.
