José Pablo Cordero
Experienced marketing professional
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Über
Masters student based in Berlin, with experience in online marketing, customer service, events and account management
Berufserfahrung
deZem GmbH, Berlin: Project Manager
JULY 2022 – NOVEMBER 2022
Direct energy consumption projects for clients in South America, clarifying information, resolving their inquiries and channel them through the proper people within the company to have all matters taken care ofDevelop new business opportunities for the company within the region
Designing new strategies to increase retention and engagement of new clients with the software and systems the company offers
Catalina Mktg, San José: Email Marketing Campaign Manager
JUNE 2019 - AUGUST 2021
Managing & executing the CRM strategy for regular and occasional clients of the NESTLE brand across the entire US territoryWorking directly with the NESTLE marketing team to implement their global campaigns and communications, while ensuring customization of the offers according to each targeted audience
Implementing different strategies such as A/B testing, rush offers, to measure and compare different results based on predefined KPI’s (e.g. conversion rate)
Cheetah Digital, Heredia: Email Marketing Account Manager
NOVEMBER 2015 - JUNE 2019
Managing & executing the CRM strategy for consumers of the Bloomingdales brand across the entire US territoryWorking directly with the Bloomingdales marketing team to implement their global campaigns and communications, customizing the offers according to each targeted audience, done through SQL segmentation
Measure and monitor campaign performance based on predefined KPI’s (e.g. open rate, click-through rate, conversion rate)
Monitor campaign performance based on quantitative data with the purpose of assisting the client in its decision-making processes related to on-going and future marketing campaigns
Amazon.com, Heredia: Customer Service Agent and Technical Services Specialist
JANUARY 2014 - NOVEMBER 2015
Assist book writers in their creative process of publishing their work through the Amazon platform, by offering technical assistance on the usage of different design tools across the CreateSpace platformProviding technical support for kindle devices, assisting customers in the usage of their kindle applications, the device´s proper function
Work alongside different shipping service providers to ensure the accuracy of order’s arrivals in a timely manner, especially for time-sensitive orders
Deliver customer service training to new hires as Amazon.com Customer Service Agents
