Judith Marthaler

B2C / DTC MARKETING PROFESSIONAL FOR GROWTH-DRIVEN ORGANIZATIONS

Senior marketing expert leveraging growth, brand relevance and organizational capability at the intersection of marketing, comms, customer experience and technology.

Directly responsible for A&P budgets of up to €50 million.

• Driving Growth: Exceptional track record in creating tangible business outcomes incl. substantial gains in market share, brand value, growth and ROI efficiency

• Integrated Marketing & Comms: Extensive history of seamlessly orchestrating brand and multi-channel marketing across the digital, mobile and offline journey

• Data-Driven Excellence: Recognized for leveraging a data-driven mode of operation, cross-functional intelligence and applying technology and automation

• Proven Leadership: +12 years of leadership in national and international organizations, agile and matrix structures with on-site or decentralized teams

BA Media Design (2005), Scrum Master (2019), Design Thinking Facikitator (2018)