Julia Velasquez

Dynamic marketing professional with over five years of experience elevating brand identities, steering comprehensive content strategies, and executing high-impact, multi-channel campaigns across the lifestyle, broadcasting, and tech sectors. Expertly pairs a refined eye for visual aesthetics with data-driven methodologies to translate audience engagement into scalable brand growth. Proven track record spanning end-to-end social media management, market intelligence, scriptwriting, and retail operations.

Trilingual in Spanish, English, and German, with a strong ability to craft compelling, trend-conscious visual narratives that optimize global brand positioning.

Social Media Specialist at nuco.cloud (2024 – Present)

Responsible for the development and execution of the overall social media and content strategy, including weekly market and trend analysis in cloud computing and IT to position the brand as a thought leader. Conceived, designed, and produced dynamic content formats, including short-form videos, animations, and visual assets using Figma, while leading key engagement series such as “AI Wednesday” and “Weekly Recap.” Led brand positioning on X (formerly Twitter) through targeted growth campaigns, cross-brand collaborations, and daily community management. Integrated modern AI tools into the content workflow to accelerate ideation, asset production, and performance reporting.

Worked closely with the marketing team to analyze channel KPIs, align on weekly strategic goals, and continuously optimize reach.

Marketing & Social Media Specialist at CPS Media (2023-02 – 2023-07)

Led the marketing department operations and drove audience expansion across CPS Media’s brand portfolio, achieving significant reach and engagement growth for the primary TV Mar network. Designed and executed multi-format visual assets including graphics, promotional flyers, and short-form video tailored for TV Mar (Spanish television broadcast) and Tribuna Travel (English language travel content). Wrote weekly broadcast television scripts for live programming while developing targeted marketing campaigns to maximize channel visibility.

Structured and managed weekly and monthly content calendars utilizing Monday.com and Meta Business Suite to streamline cross-platform publishing. Spearheaded day-to-day community engagement, oversaw content scheduling, and trained marketing interns to maintain consistent brand messaging.

Social Media & Retail Marketing Specialist at Lemara Skin (2021-09 – 2022-07)

Designed and executed the brand’s comprehensive social media presence by crafting high-converting advertising creative and persuasive copy for both targeted campaigns and daily organic content. Developed the brand identity and design guidelines to maintain visual consistency across all digital channels. Additionally, drove retail sales for skincare product lines by executing targeted promotional strategies and engaging directly with customers in-store.

Managed direct relationships with key vendors to streamline supply operations while fostering strong client relations to boost customer retention and satisfaction.

Graphic Design & Digital Communications Intern at UABCS (2021-01 – 2021-08)

Awarded a competitive internship based on high academic performance to support the University’s central design and communications department. Produced multi-channel visual assets, informative flyers, and campaign promotional materials specifically tailored for the Department of Agronomy. Edited motion graphics and promotional video content utilizing Premiere Pro and After Effects to enhance audience engagement.

Oversee the scheduling, organization, and distribution of official communication materials across institutional platforms. Managed the Agronomy department’s web communications hub, leveraging Dreamweaver and core web design principles (HTML/CSS) to update site architecture, publish digital content, and ensure seamless user navigation.

Bachelor of Arts (B.A.) in Communication – Universidad Autónoma de Baja California Sur (2018-08 – 2022-07)