Kayan Hofyani

Commercially minded operations and enablement professional with 2+ years at IBM across Germany, Spain and Switzerland. Builds the processes, documentation and tools that help commercial teams run faster: enabled 200+ sellers on the sales-tech stack, built prospecting and pipeline tools, and works daily in Salesforce and CRM systems. Pairs hands-on B2B commercial experience with a maker's instinct for clean systems and clear, accessible documentation.

MBA (grade 1.4), native German, fluent English.

Brand Sales Specialist — Data & AI at IBM Switzerland (2026-08 – Present)

• Manage the Data & AI portfolio for Swiss enterprise growth accounts, coordinating cross-functional deal teams and ecosystem partners.
• Run territory and account planning, translating pipeline data into clear priorities and forecasts.
• Operate end-to-end in Salesforce, maintaining data accuracy from qualification through to close.

B2B Sales & Account Executive — Power & Cloud at IBM España (2025-11 – 2026-07)

• Supported DACH sales teams with prospecting campaigns, tooling and sales-tech enablement (ZoomInfo, Salesloft, LinkedIn Sales Navigator).
• Built internal guides, tool documentation and prospecting resources adopted across multiple sales teams.
• Ran end-to-end sales cycles across a pipeline of 40+ SMB and enterprise accounts, tiered and prioritised by potential.
• Tracked pipeline and forecasts in CRM against quarterly targets.

Sales Enablement & Customer Engagement — Master Programme at IBM Germany (2024-04 – 2025-11)

• Trained and enabled 200+ sales professionals across EMEA, translating complex processes into clear, accessible guidance.
• Built and maintained enablement content and documentation used by commercial teams across the region.
• Collaborated across Sales, Marketing and Product to streamline the sales process and improve the customer experience.
• Supported go-to-market messaging and knowledge-sharing initiatives with senior leadership.

Working Student — IT & Project Coordination at Sysback Solutions (2020-12 – 2024-03)

• Coordinated cross-functional IT projects with a focus on stakeholder communication and status reporting.
• Analysed technical and business requirements and prepared solution recommendations.
• Contributed to automation and IT-security initiatives.

Master of Business Administration in International Leadership & Management – SRH University (2024-04 – 2025-12)

Bachelor of Science in Business Information Systems – IU International University (2020-12 – 2024-03)