Louis Böttger

Senior Product Marketing Manager with 7+ years at Google Ads across DACH and EMEA — driving GTM strategy, sales enablement, and product adoption for AdTech advertising solutions

Senior Product Marketing Manager, DACH Android at Google (2025-02 – 2025-11)

DACH Android - Owned end-to-end marketing for Google's largest carrier partnerships Vodafone & Telekom, driving partnership marketing plus joint go-to-market campaigns

• Partnered with carrier leadership on Vodafone and Telekom, jointly owning branding campaigns, prioritization, and co-marketing execution for Android’s largest German consumer partnerships
• Owned branding narratives for Google Android translating complex AI-driven product capabilities into relevant brand stories that partners activated across their channels
• Defined target audiences, channel mix and messaging for integrated joint campaigns; led execution end-to-end across ATL (TV, OOH) and BTL (digital, in-store, CRM, email)
• Directed brand, product marketing, carrier stakeholders, and creative/media agencies around creative direction, campaign KPIs, and brand consistency

Product Marketing Manager, EMEA GTM at Google (2023-09 – 2025-02)

EMEA Google Ads - GTM strategy, sales enablement, and cross-functional execution for advertising solutions across 13 markets

• Owned yearly GTM planning, product launch strategy, and budget allocation for Google Ads EMEA translating market insight into actionable growth opportunities and aligning Marketing, Sales, and Product teams against revenue goals and major advertising product launches
• Streamlined 100+ non-aligned Sales × Marketing processes across 13 EMEA markets into two coordinated time windows per year establishing a shared operating cadence with aligned OKRs and simplified comms plans that saved EMEA Sales teams 4,000+ hours annually
• Co-led the EMEA Sales × Product × Marketing Steering Committee at director-level and built the event measurement framework with 4 cross-functional analysts turning 100K+ data points into event-level reporting, ROI analysis, and budget optimization

Product Marketing Manager, EMEA Growth Marketing at Google (2023-01 – 2023-08)

EMEA Google Ads - Launched Marketing Expert Journey, Google’s go-to-market program for enterprise advertiser education and product adoption across 7+ EMEA markets

• Initiated and scaled the program across 7+ EMEA markets consolidating 20+ siloed initiatives into one unified GTM program for Google Ads enterprise advertisers, simplifying and strengthening execution across markets
• Owned budget allocation and vendor relationships for entire program shaping agency partnerships to manage operations and optimizing investment against program objectives
• Built the measurement system with the Analytics team surfacing growth drivers across markets and guided program optimization
• Launched a central content platform and unified communications process giving advertisers a clear path to develop their digital growth strategy

Associate Product Marketing Manager, EMEA Integrated Campaigns at Google (2019-11 – 2022-12)

EMEA Google Ads - Owned flagship product launch event, sales enablement, and advertiser activation across 13 EMEA markets

• Led Google’s flagship ‘Product Kickoff’ in partnership with GTM Team. Co-owned event series from strategy through execution - one of Google Ads’ most impactful annual EMEA moments, delivering 50+ product launches to priority accounts across coordinated audience development, live engagement, and sales follow-up
• Managed marketing program end-to-end with precision including project timelines, vendor relationships, logistics, speaker coordination, and sales enablement materials translating complex AI-driven capabilities (Automation, Performance Max, Smart Bidding) into enterprise-relevant narratives
• Drove $5B+ in attributed revenue, making Product Kickoff the second highest revenue-impact event globally for Google Ads Marketing
• Led end-to-end planning and execution of 7 digital events across Google Ads including content design with Sales and Product teams, vendor coordination, and campaign-level analytics
• Built executive outreach program to 900+ CEOs and CMOs at EMEA’s top advertisers and agencies reaching a CTR 5x global average
• Directed 3 vendors to execute internal and external comms, registrations, branding, speaker management, recording and production

Marketing Acquisition Manager (via Adecco) at Google (2018-06 – 2019-11)

DACH Google Ads - Agency Marketing & Acquisition

• DE Partners acquisition: organized trainings and outreach for A- to C-level agency leadership across DACH; drove lead generation and conversion to 132% of target
• Agency-client matching program: designed and shipped a scaled program delivering 125% performance at 25% the headcount vs. comparable markets
• Directed 2 vendors in Barcelona running the program operationally including monthly performance reviews and pipeline tracking

Brand management internship at Procter & Gamble (2017-07 – 2017-09)

Brand management internship at P&G's Swiffer & Febreze brands

Strategy consulting internship at The Boston Consulting Group (BCG) (2016-07 – 2016-08)

Strategy consulting internship at a German sports goods manufacturer

Inhouse consulting internship at The OTTO Group Inhouse Consulting (2014-11 – 2015-03)

Inhouse consulting internship at a French fashion company within the Otto Group

Co-Founder (Advisory Role since 06/26) at La Cloudz Sigiriya (2025-11 – Present)

Boutique Hotel in Sri Lanka — 15 rooms, 14 employees, targeting Western European source markets

• Co-founded the business and defined its commercial strategy, owning demand generation end-to-end (positioning, pricing, website, distribution)
• Built and operate the business as AI-native venture entering hospitality without industry experience, using AI tools as capability layer across strategy, operations, and GTM
• Drove defining strategic decisions with direct P&L accountability from investment allocation and pricing strategy to operational priorities
• Transitioned to advisory role in June 2026 after establishing dedicated on-site leadership team (General Manager plus co-founding partner as sole director)

Master of Arts in International Management – HEC Paris (France) (2015-09 – 2017-10)

Exchange semester in Master studies – Tsinghua University (China) (2016-09 – 2017-01)

Bachelor of Arts in Business Administration – University of St. Gallen (Switzerland) (2011-10 – 2015-09)

Exchange semester in Bachelor studies – Washington State University (USA) (2013-08 – 2013-12)