Sales Manager
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Luxury fashion wholesale professional with a strong commercial mindset and extensive experience in developing and growing brands across the DACH market.
ROOMTWELVE.PLUS | Sales Manager 07/2022 - 02/2026
Munich, Germany
Managed and developed wholesale distribution for luxury brands including Celine by Hedi Slimane, Gabriela Hearst, Sa Su Phi, Ulla Johnson and Valextra across the DACH region
Drove new business growth through strategic prospecting, sales meetings and long-term relationship management with existing and potential wholesale partners
Conducted market analysis and KPI monitoring while implementing account-specific sales strategies to support assortment planning and commercial performance
Collaborated closely with cross-functional teams including finance and merchandising to optimize in-season sales performance and ensure alignment with overall business objectives
Giorgio Armani | Public Relations Apprentice 09/2021 - 03/2022
Munich, Germany
Prepared and documented daily, weekly and monthly editorial clipping reports and press communication materials
Supported showroom operations and coordinated sample management for red carpet events, editorials and magazine shoots
Assisted with influencer relations, brand collaborations and media requests
Carried responsibility for several research tasks to support PR and communication activities
Ace & Tate | Sales Associate 11/2019 - 08/2020
Heidelberg, Germany
Managed sales transactions and consistently contributed to achieving store sales targets through premium customer service
Supported visual merchandising and ensured product presentation aligned with brand guidelines and store standards
Monitored inventory levels and conducted regular stock checks to maintain operational efficiency
Delivered personalized shopping experiences while effectively addressing diverse customer needs and product inquiries
Raum Mannheim | Design Apprentice 03/2018 - 06/2018
Mannheim, Germany
Co-developed concepts aligned with customer strategies
Assisted in designing visual assets, such as advertisements, brochures and online as well as social media content
Organized product and lifestyle photo shoots in collaboration with senior designers
Collaborated with the content and editing departments for several projects
Butiq Concept Store | Sales Associate 11/2016 - 08/2017
Mannheim, Germany
Provided expert advice to customers on high-quality design, interior and lifestyle products
Assisted with store deliveries, taking inventory and monitoring sales floors
Participated in frequent product training to stay aligned with current developments
Created strong long-term relationships with customers
Master in Fashion Brand Management – Polimoda (2020 – 2021)
Bachelor in Visual Communication – University of Applied Arts (2015 – 2019)
Apprenticeship in Graphic Design – Academy for Communication (2012 – 2015)