Marian Gutierrez

📣 Welcome to my journey! At the age of 18, I embarked on a daring adventure – leaving behind the familiar and embracing the unknown in Germany. This decision came from the aspirations I had for myself to develop in an international environment. Something I had always envisioned in my life. By doing so, I knew I would be fostering my personal and professional growth through cross-cultural experiences.

🎓 Academically, I honed my passion for Marketing by pursuing a B. Sc. in Marketing and International Business from the University of Applied Sciences in Koblenz, specializing in Brand Management & Marketing Communications. This led me to embark on a transformative semester abroad at Karel de Grote University of Applied Sciences, Antwerp.

💡 Committed to mastering the realm of online marketing, I seamlessly integrated practical experience into my academic journey. I've adeptly crafted and executed Social Media Marketing strategies, shaping impactful content that resonates with target audiences. I've also ventured into the realms of community management, dissecting the nuances of online brand communities and consumer-brand dynamics.

My toolbox also encompasses the intricacies of SEO, an indispensable skill in today's digital landscape.

📰 Besides, I immersed myself in the realm of Press Communication, where I passionately penned articles, curated captivating visuals, and dissected competitors' activities – harnessing insights that propel strategic decision-making.

Trainee Campaign Consultant -IBMiX

• Supervise the Execution of campaigns
• Develop Project Plans
• Lead Project Team
• Direct Client Communication

Correspondent Studierenweltweit - Erlebe Es! - DAAD

• Creation of Blog articles and content for Social Media (Instagram & TikTok)
• Content Management in WordPress
• Video & Photo Production

Graduate Student - User Experience & Communication - Volkswagen AG

• Thesis: Examine how strong customer-brand relationships foster brand pride, and how this pride manifests in online brand communities.

Student Employee - International Office Student Employee - Hochschule Koblenz International Office

• Creation of Social Media Strategy
• Content Planning & Creation for Social-Media
• Video & Image edition
• Contact with collaborators

2020 - Jun 2023

Hochschule Koblenz

Bachelor of Applied Science - BASc, Marketing und International Business

Grade: 1,9

Feb 2023 - Jun 2023

Karel de Grote-HogeschoolKarel de Grote-Hogeschool

Semester Abroad , Marketing & Management