Marla Malcherek

Passionate about understanding the customer journey end-to-end — from insight to loyalty. I love connecting data, creativity, and technology to reinvent experiences and keep businesses competitive. Always curious, never afraid to get my hands dirty, and driven by innovation beyond the obvious.

With a background spanning consulting and startups, I bring a holistic perspective on digital commerce, sales, and marketing transformation.

I’ve founded my own beverage brand, managed B2B key accounts and customer journeys in the automotive space, and led CRM and omnichannel strategy projects in consulting.

Passionate about connecting data, creativity, and technology, I focus on optimizing end-to-end customer experiences and driving business growth through innovation and strong execution.

Bachelor of Arts: European Business, FH Münster & Dublin Business School