Performance Marketing , CRM , Digital Marketing
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17 years of experience in performance marketing, CRM, and Adtech, I have developed a deep expertise in a broad range of industries and technologies. I have worked across various geographical locations including the Middle East, the United States, and Germany, where I have been based for the last 2.5 years.
17 years of experience in performance marketing, CRM, and Adtech, I have developed a deep expertise in a broad range of industries and technologies. Born and raised in India, I have worked across various geographical locations including the Middle East, the United States, and Germany, where I have been based for the last 2.5 years.
During my career, I have collaborated with a diverse set of companies, such as Namshi in the Middle East, Foodspring in Europe, Careem (later acquired by Uber), Circus Group in the ghost kitchen space, and Arive in quick commerce. I have hands-on experience with major advertising platforms like Google and Meta, managing both large and small budgets ranging from $30K to $3M USD monthly.
My passion for the evolving AI landscape has led me to publish several works on generative pre-trained transformers. I am proficient with Adtech tools such as Adjust (MMP), Google Analytics, Amplitude, and CPD tools like mParticle. My data-driven approach is complemented by my skills in using analytical tools such as Looker, Funnel.io, and Tableau.
In the CRM domain, I have implemented journeys across industries to build lifecycle campaigns and automations, and have established technical frameworks for events and properties using tools like Braze. My leadership has extended to mentoring and building performance marketing teams comprising over 100 colleagues.
