Professional experience
- 20 years of experience in the digital industry
- Consulting of digital marketing solutions (Media, IT, SaaS) for large corporations and agencies
- Selling skills, revenue responsibility, incl. business planning, KPI monitoring, reporting
- Extensive experience in interacting with C-level, international speaking opportunities
- Deep understanding of online branding and direct response campaigns (search, display, video, social, mobile, etc.)
- Team development and leadership skills (hiring, onboarding, training, performance management, grading, promotions)
- Experienced workshop facilitator and presenter
- TÜV certified trainer/systemic coach, mentor for young professionals (e.g. developed career program for Google DACH)
Work Experience
Salesforce Germany GmbH12/2020 – 07/2023Sr. Account Executive Marketing Cloud
- SaaS Sales for Salesforce Marketing Cloud in Travel, Transport, Utilities, Logistics (from prospecting to closing)
- Coordination between Marketing, Pre-Sales Consultants, Solution Engineers, IT, Management
- Top target accounts: Deutsche Bahn, TUI, Hapag-Lloyd, Lufthansa, DHL, E.ON
May & Company GmbH
10/2017 - 11/2020
Senior Consultant (Freelancer)
- Business development: Implementation of Sales strategy and outreach, pipeline development and management, CRM integration, tender process execution
- Marketing: Consulting re. Marketing activities, support for website relaunch
- Beyond sales: Acted as workshop facilitator and feedback assessor
Squared Online – a Google/AVADO Learning Partnership
05/2016 - 09/2017
Corporate Sales Director DACH
- Selling Google's digital leadership trainings and AVADO’s digital transformation products to large corporations
- Installed DACH Corporate Sales team, developed and executed Sales strategy, implemented Sales and team processes
- Beyond sales: Managed to partner with an SEM & PR agency, contribution to coach and tutor recruitment, Marketing strategy
Captify Media GmbH
06/2015 - 04/2016
Business Development Director
- Spearheaded Business Development of Search Retargeting and Search Insights start-up
- Developed and executed sales strategy for both agencies and direct advertisers in DACH, successfully grew publisher network
- Withdrawn from German market and centralized operations in London
04/2014 - 05/2015
Freelancer & Consultant for SMEs and Start-ups, Volunteer for a Social Service, Travel & Sports
Google Germany GmbH02/2012 - 03/2014
Intl. Business Development Aggregators
- Development of an international growth framework to support global expansion strategy for German aggregators in close collaboration with the Google top management
- Internal process optimization & global campaign execution excellence (trend scouting, tool development, intl. business consulting support)
- Key Accounts: Unister Group (ab-in-den-urlaub.de, fluege.de), Check24
07/2011 - 01/2012
Industry Head Local & Classifieds
- Leading Advertising Sales in Couponing, Real Estate, Recruiting, Dating
- Global Scale of Groupon (+40 countries)
- Key Accounts: Groupon, Scout Group, Immonet, Stepstone
04/2007 - 07/2011
Industry Head Telecommunication & Utilities
- Leading advertising Sales in Telecoms and Utility industry
- Established digital media within industry from niche to a major marketing vehicle
- Key Accounts: Deutsche Telekom, Vodafone, 1&1, Telefonica, E.ON
03/2003 - 04/2007
Account Manager
- Client Services Specialist and Team Lead for Account Management in Automotive, Technology, Consumer Products & Healthcare, Travel
- Planning, coordination, optimization of SEM campaigns in DACH
- Member of the product feedback team for DACH, product launch support, Google AdWords API global alpha tester
