Area Sales Manager at Imperial Brands (2025-05 – Present)
- Led and developed a team of 10 District Managers, driving regional performance, operational excellence, and consistent achievement of business targets.
- Expanded the partner network by acquiring and onboarding new strategic business partners, strengthening market presence and increasing regional sales opportunities.
- Designed and delivered structured onboarding programs for new agencies, covering compliance, IT systems, and operational processes to ensure rapid integration and regulatory adherence.
- Optimized performance across existing partner locations through data-driven performance management, targeted coaching, and operational improvements, resulting in higher sales productivity and improved service quality.
- Managed complex international escalations, coordinating cross-functional and cross-border stakeholders to resolve critical operational and partner issues efficiently.
Sales Director Central Northern Europe at Mevol Germany (2023-09 – 2025-04)
Management of the sales organizations in DACHLS, Belgium, Netherlands, Poland and Nordic countries
- Strategic establishment and further development of sales organizations in several countries
- Recruitment, training and target setting for sales staff
- Definition and implementation of sales targets as well as coordination of marketing and Sales activities.
- Implementation of effective sales channels and promotion of a motivating working environment
- Goal-oriented management to implement sales strategies and ensure brand visibility
- Data analysis to optimize market cultivation and ensure the availability of goods
- Implementation of promotion programs to increase sales and exchange best practices
- Conclusion and management of distribution agreements with partners such as Valora, CIGO and others
- Responsibility for annual agreements with wholesalers and distributors
Franchise Manager Central Europe (Germany, Netherlands, Belgium) at Cleopatra Ink. (2023-01 – 2023-08)
- Managed and developed the franchise network across Germany, the Netherlands, and Belgium, ensuring operational excellence, brand consistency, and compliance with company standards.
- Led and supported a team of 10 District Managers, driving regional sales performance and aligning operations with strategic business objectives.
- Expanded the franchise partner network by identifying, recruiting, and onboarding new franchisees and agency partners across the region.
- Delivered structured onboarding and training programs for new franchise partners, covering compliance, IT systems, and operational processes to ensure fast and effective integration.
- Improved performance of existing franchise locations through KPI monitoring, coaching, and operational optimization to increase sales and service quality.
- Managed international escalation cases, coordinating with cross-border stakeholders to resolve operational and partner-related challenges efficiently.
Country Manager at Galaxy Connect Germany (2020-06 – 2022-12)
Founding and management of the German branch
- Responsibility for opening the branch in compliance with all legal requirements
- Organization of office and warehouse space as well as recruitment and management of 40 employees with an expected turnover of EUR 8 million (2022)
- Implementation of sales strategies, monitoring of programs and coordination of activities.
- Cooperation with the finance department in price negotiations and contract conclusions
- Identification and development of new partnerships in the region
- Participation in specialist events and networking to promote further training and knowledge sharing
- Conclusion of centralized distribution agreements with partners such as Valora, Cigo and Lekkerland
Senior Business Development |Team Leader Sales Germany at Western Union Financial Services (2010-06 – 2020-05)
- Management of a team of 12 district managers and 4 compliance officers
- Acquisition of new business partners and expansion of the partner network.
- Training and onboarding of new agencies, including compliance, IT and processing training
- Performance management of existing partner locations to increase sales and improve service quality
- International escalation management
- Responsibility for annual sales of US$ 24 million
Area Manager at Japan Tabacco International (2007-03 – 2010-05)
- Sale of tobacco products to kiosks, petrol stations, tobacconists and food retailers
- Conducting sales negotiations with food retailers
- Planning and coordination of tobacco shelving systems
- Support and maintenance of brand placements
- Review and update of annual distribution contracts
- Management and coordination of promotion teams
Area Manager at Sebapharma (2005-07 – 2007-02)
Area Manager for West Germany
- Managing the Pharmacies and Organize the Promotion activities
- Pitch new Products and take care to distribution
- Responsible selling Sebamed Products to pharmacy, hospitals, nursing homes
Sales Representative at Esprit (2004-10 – 2005-06)
- Responsible for selling Esprit stationery products to trades
- Negotiate of annual compensation on trade visitors fair
Area Manager at Austria Tabak (2003-02 – 2004-08)
- Responsible for selling Tabacco Products to Kiosk, Gas Stations and Tabacconists
- annual contracts and brand pitches w
- check annual distribution contracts and negotiate new contrats
Sales Representative at Happy Promotions (2001-10 – 2003-01)
- Responsible for selling advertising area on city maps around Germany
Seller at Saturn (1999-11 – 2000-05)
- Responsible selling TV, Video and Camcorder to customers
- Advice customers to buy right TV for there demand