Swetha Tharini Saravanakumar

Currently, I am a Master’s student in General Management at the Hof University of applied sciences.

Currently, I am a Master’s student in General Management at the Hof university of applied sciences. In the past two semesters, I have completed training in various management and strategy areas such as industrial marketing and sales, corporate strategy, strategic framework, financial management, project management and SAP. During the semesters as a team, we prepared numerous strategies for companies and brought output.

This helped me learn the various areas of a company and how to handle them. I have excellent communication in English (IELTS-8, C1) and a good communication level in German (B1) which I learned in my Master’s program. It will prove helpful in workplace communication.

In the final year of my Bachelor’s Degree, I was chosen for a student exchange program, Business Across Borders at AIMST University, Malaysia. The exchange explained the manufacturing process and also described the management of each department and how the organisations manage their business. This helped me learn about management in the industrial sector and how various industries use technology in business.

My Bachelor’s Degree was in Computer Science which helped me acknowledge the interconnection between technology and business and enhanced my skills in handling business-related automation. After completing my bachelor’s degree, I started my career as a Senior Content Manager at a start-up called Hippys Digital. This unfolded a new decipherment about the business sector and how online platforms are influencing global brands and products.

I used my creativity and knowledge to carry out various outreach campaigns. The result was very rewarding as the page attracted many customers. I got hands-on experience in Digital Marketing and gained knowledge about marketing and managing businesses.

Apart from this I also gained knowledge on managing various projects and products that were given to the organisation, by this I was able to develop my project management skills too. Starting from school to undergraduate studies I was entrusted with authoritative positions which helped me develop strong leadership traits, management skills and teamwork. In my undergraduate program, I was the first elected class committee member of my class during the 1st year.

In this period, we actively organised numerous class efficiency meetings and also carried out Green Campus campaigns with the NSS (National Service Scheme) club of our college. Apart from these I also arranged everyday activities to enhance coordination among the class members. The subsequent year I was elected as the Secretary of the College Music club.

As the clubhead, many social and cultural activities were organised under my supervision. This involved charity events at orphanages and fundraising events in social places.

University Student at Hof University of Applied Science