Veronica Pirlea

Results-oriented marketing professional with a track record of developing and executing marketing initiatives and campaigns that deliver results and help achieve robust and sustainable growth. An enthusiastic team member, interested in contributing to a positive team culture and work environment.

Marketing Manager (stenon GmbH, Jun 2022- Present)

✔️ Spotting opportunities in the market and driving the growth of the business via research and evaluation of exciting trends in the agriculture market, and development of unique insights.

✔️ Acquiring reliable and comprehensive data on sales and customer experience from different departments.

✔️ Strengthened end-to-end project management and campaign management by introducing successful marketing operations practice.

✔️ Managing all social media platforms (Facebook, Instagram) and the company’s blog, growing audiences using organic techniques (for example interactive quiz, giveaway contest).

✔️ Created sales collateral, presentations, and other customer-facing product marketing materials (flyers, brochures, event decks, sales decks, landing pages, infographics, etc.).

✔️ Email Marketing (monthly newsletter, nurture emails, marketing automation workflows).

✔️ Internal marketing (internal newsletter, organizing company events, and assisting with other internal communication).

✔️ Assisting with the optimization of digital campaigns (landing pages, reporting, creatives).

✔️ Manager of the following systems: Email Marketing (Sendinblue, Mailchimp), CRM (Salesforce), Content Creation Systems (Canva), Project Management Systems (Asana), Marketing integration (Zapier), Landing pages (Instapage), Content Management (WordPress), Leads collecting forms and surveys (Typeform).

✔️ Cooperating with sales, customer success, software, and finance departments.

Marketing Assistant ((stenon GmbH, Feb 2022- Jun 2022)

✔️ Supported the marketing team with planning, implementing, and monitoring marketing campaigns.

✔️ Planned and executed industry events (for example DLG-Feldtage).

✔️ Composed and posted content for social media.

✔️ Managed agencies and external vendors (globally).

✔️ Internal marketing (internal newsletter, organizing company events, and assisting with other internal communication).

✔️ Cooperated with sales, customer success, software, and finance departments.

• Master's degree: International Management, Marketing, Entrepreneurship

  Otto-von-Guericke University Magdeburg, Oct 2019- Feb 2021

• Bachelor's degree: International Business and Economics

  Otto-von-Guericke University Magdeburg, (Oct 2015- Aug 2018)