Volodymyr R

Business Unit Manager Obesity | Novo Nordisk Ukraine 08/2019 to Present

Unprecedented launch of Saxenda® in Ukraine with achieving #1 position in SoV, market position
Driving strategy development, setting direction, and developing a functional strategy for the Marketing team and Sales Force
Leading development of the organizational capability across marketing and contributing to talent development, succession management
Ensuring ambition goals achieved in GLP-1, Obesity, and Insulins (portfolio of 90mDKK in 2021)

Marketing Manager across CIS countries | Santen 10/2017 to 08/2019

Driving strategy development, setting direction and developing a functional strategy for marketing, leading the marketing function and aligning functional goals and initiatives across 7 CIS countries
Driving launch excellence across CIS and ensuring strong post launch execution.
Responsible for marketing of the growing, launching and mature brands with team of managers in Ukraine and CIS countries to ensure delivering sales with P&L targets.
Development of Field Force Effectiveness implementing Segmentation, Targeting, Closed-loop marketing. Embedded HCP segments to increase effectiveness of SF calls.
Rolled out cost effective Remote Communication to ensure sustainable growth of mature brands (Oftagel +8%, EUR in 2018, Oftan Catachrom +6,6%, EUR in 2018 in UA)

Gastro TA Lead | CIS | Abbott 02/2016 to 09/2017

Ensured the launch of the new brand Duphabears in UA and KZ
Supporting, coordinating and challenge business planning across 11 countries
Managed cross-functional team to ensure effective collaboration and motivation of all employees

Group Product Manager | Ukraine | Abbott 07/2013 to 01/2016

Lead the team of product managers ensuring growth of brands Heptral, Duphalac, Duspatalin, Ganaton.
Launch of patient support program Abbott Card for Heptral to provide patients’ efficient treatment
Engaged Key Opinion Leaders through speaker programs, education initiatives, and congressional meetings

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