Performance Marketing Manager and Data Analyst
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Growth and Performance Marketing Specialist with 4+ years of experience in driving data-driven strategies for business growth. Expert in full-funnel media strategies, customer acquisition, and A/B testing, with proficiency in SEO, PPC, and marketing automation to boost brand visibility and maximise customer lifetime value.
I have 4+ years’ international experience in performance and brand media marketing, managing €1.5M+ budgets across Google, Meta, TikTok, and programmatic. Proven track record in omni-channel strategy, campaign optimisation, and driving ROI.
MSc in Management Information Systems, University of Warwick, UK - specialised in data-driven marketing, analytics, and optimisation strategies for business growth.
