Yeyeon Lee

Highly motivated and organized Visual Merchandiser who focuses on visual excellence and sales. Strong in VM standard and install Marketing campaign perfectly on time. Analyze product sales and reflect on floor set-up through communication with store team. Have international work and study over 5 years in Fashion industry.

Visual Merchandising Specialist

Levi Strauss • Berlin, Berlin

10/2022 - Present

Deliver brand message in coherence with marketing campaigns, floor set-up and POS material. Weekly analyze product performance and update store display.

• Check product delivery and implement table/wall display through VM strategies
• Train Sales team about folding technique and store maintenance
• Good understanding of customer needs and market

Brand Image Coordinator

Ralph Lauren Germany GmbH • Berlin, Berlin

01/2022 - 09/2022

Developed VM excellence across Flagship, boutique, wholesale accounts. Participated opening the Polo shirt Pop-up,

Neumünster outlet store and regularly visited to maintain VM standard.

• Good sense of Manequinn styling with attention to detail
• Created monthly guideline for Sales team with VM directive and inspirational pictures

Fashion Styling & Visual Merchandising

Domus Academy • Milano, Lombardia

01/2021

• Won 1st prize and got scholarship for Master in Fashion Styling & Visual Merchandising competition with Vogue Talents
• Design future of Retail stores in collaboration with 10 Corso Como and Superga
• Forecast fashion trend and merchandising for thecorner.com

Visual Communication Design

Hongik University • Seoul, Seoul

02/2017

• Created photography and drawing collage illustrations for Graduation exhibition
• Studied in Branding, Photography, Graphic Design, Advertising with good knowledge of Adobe Design