Eine effizient Kommunikation mache alles
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Communications and interpersonal-relationship have always been my career interest. During my time at Adidas I have coordinated frequently with sales and retail department, as well as building a strong relationship with dealers, design agencies, vendors and journalists.
As a Chinese native with years’ study and life in Germany, I was awarded a Diploma in Graphic
Design in Hochschule fuer Kunste, Bremen and am of German nationality. I am confident in communicating with domestic and overseas personnel in Chinese, English and German, both oral and written.
2010-present
Adidas Sports (China) Head Office Marketing Dept.
Thanks to an art degree and years experience in publishing design and production, in charge of planning, editing and printing quarterly trade meeting catalogues which provide comprehensive new product information, with every single issue covering averagely 5,000 SKU in full product range, as well as above and below the line support and a marketing calendar
Participate in B2B sales and marketing analysis
Coordination between different category like football, basketball running, tennis, training to produce the merchandising board; especially the product image souring
Adidas 2010 WM World Cup promotion / road show, assisting in event planning, execution and organization, arranging independently daily contact and briefing with agency
Solid media relation and resource established during the project
Handling the manufacturing of event derivatives such as brochure, invitation and press document
Good team spirit and communication skills in multi-department and cross function work
2006 2008
Target International GmbH, Leipzig:
advertising planning and design of Web-presentation; press conference organization in Shanghai
PR event for MaxicoM in Shanghai
Exhibition press conference for China national publication corporation in Frankfurt Book Fair German
2002 2005
Project "Profile Intermedia 6" in HfK, Bremen design concept planning; conference organization; environment design
Gift with Purchase / Goody bag Design
Establish and maintain contact with sponsors
Freelance work experiences during study tour in Europe
October 1998 July 2005 Hochschule fuer Kunste, Bremen master degree of graphic-designer
(Diplom-Designerin)
September 1994 July 1997 Shanghai Institute of Technology
