Cecilie Viskum

Jeg er en resultatorienteret og problemløsende marketingmedarbejder med 2+ års erfaring inden for markedsføring, rekruttering, fastholdelse af følgere og influencer marketing for luksusbrands.

Student/Marketing Assistant | Le Creuset. Jun 2021 - Present

• Responsible for the adaptation of EMEA content plans to Scandinavian consumers, the execution of the same, and the daily management of Le Creuset Scandi SoMe 
• Drafting of newsletters adapted to the Scandinavian consumer 
• Recruitment and retention of social media followers 
• Monitoring of relevant KPIs and budgets - Reporting and analyzing marketing results 
• Screening new potential influencers and handling all contact with existing ones 
• Copy-writing of key texts from English to Danish 
• Collaborating with translation agencies and Le Creuset EMEA teams, validating translations, and ensuring that all relevant content for the 4 markets where Le Creuset Scandinavian has D2C communications - SoMe content, recipes, campaign sites, PR texts, etc. are translated correctly
• PR relations 
• Influencer-marketing - Finding influencers that fits the brand, negotiate deals, sending product and analyze data from influencer collaborations

• Project leader for influencer marketing on the Scandinavian market 
• Screening of new potential influencers for campaigns, negotiating contracts, sending out products, obtaining content, and analyzing collaborations' results 
• Setup, management, and tracking of PR budget of 130.000 DKK for FY22 H2 
• Supporting the sales department with visual presentations of future campaigns

• Responsibility for marketing on social media 
• Screening and finding influencers for collaboration 
• Prepare and send out newsletters 
• Website maintenance in WordPress, including work with SEO

• Correspondence with customers worldwide Helped in production when needed

PBA Bachelor International Sales & Marketing | Copenhagen Business Academy. Aug 2021 - Jan 2023

• Focus on the international B2B & B2C market & digital marketing. 
• Teamwork & group exams Teaching and exams in Danish and English. 
• Case focused education Electives in EU law and BIG DATA

• Education in marketing, trading, and economy on the B2B & B2C market Electives in Consumer Behavior & social media