Christoffer Duangsai

Christoffer is a commercially driven and results-oriented person with years of experience in management and leadership roles. Latest as a District Manager with a proven track record of transforming underperforming operations into high-performing, growth-driven districts.

Christoffer became the youngest ever promoted to District Manager in Fitness World (PureGym DK's) history. Since then, he has led up to 11 clubs and more than 240 employees, combining strategic leadership with strong operational execution.

Under his leadership as a district manager @PureGym, his district achieved (2024 vs. 2025):

• +13% EBITDA increase vs. LY
• +7% revenue growth vs. LY
• +7% increase in average revenue per member vs LY
• NPS turnaround from -10 (lowest in the country at takeover) to all-time highs of 35–40
• Sustained average NPS of +20 across 2024 and 2025
• Expansion into one of the largest districts in the country following the takeover of two additional high-volume clubs

Christoffer has been nominated for Gym Manager of the Year in his first year in role and District Manager of the Year in his first year as DM t.

Alongside his leadership career, Christoffer is a certified Personal Trainer and Nutrition Coach (graduated with top marks), reinforcing his belief in mastering both strategy and frontline expertise.

His latest project is the launch of ELEVN:11 -an activewear brand combining fashion and streetwear aesthetics with functional performance and gorpcore influences. Built around the belief that movement is a privilege, the brand focuses on thoughtful design and details that make it easier to stay active in everyday life.

District Manager at PureGym (2023-02 – Present)

Manage 9 gyms in Central Copenhagen, Vesterbro, Nørrebro and Østerbro and oversee 10 managers & 200+ employees.

Certified Personal Trainer & Nutritionist at PureGym (2023-11 – Present)

Dual District Manager (Interim) at PureGym (2024-04 – 2024-09)

Responsible for overseeing 11 gyms, including the primary district of 7 gyms and 4 additional gyms in outer Copenhagen (Husum & Vanløse). Manage 10 Gym Managers and 4 Gym Manager trainees during this time.

District Manager at Fitness World (2023-02 – 2023-05)

Gym Manager at Fitness World (2022-08 – 2023-02)

Dual Site Gym Manager/District Manager trainee at Fitness World (2020-12 – 2022-08)

Gym-staff at Fitness World (2020-06 – 2020-12)

Receptionist at Fitness World (2018-12 – 2020-06)

Service Assistant at Fitness World (2017-10 – 2018-12)

Certified nutritionist - Fitness Institute (2023-2024)

eREPS Level 4 Certified Personal Trainer - Fitness institute (2023)

Ledelse i praksis – Copenhagen Business Academy (2021 – 2022)

Marketing & Innovation – Handelsgymnasiet Saxogade, Aalborg (2017 – 2020)