J.Tomas Gustafsson

Senior B2B sales professional with more than 20 years of experience in outbound sales, business development, and key account management across the Nordic market. Strong track record of driving new business, managing commercial relationships, and working with the full sales cycle from prospecting and outreach to negotiation and closing. Comfortable working independently with high activity levels, structured pipeline management, and clear commercial targets.

Background from international sales, e-commerce, and entertainment-related businesses, including close collaboration with suppliers and commercial partners within the Nordic film and music industry in Sweden and Finland. Experienced in campaign-driven sales environments with strong focus on customer growth and commercial performance. Colleagues and managers describe me as driven, relationship-oriented, structured, and easy to work with while maintaining strong focus on results and execution.

Senior Key Account Manager Sweden & Finland - Elobina AB - Sweden

(2017-01 - 2025-01)

Digital platform for on-demand textile production with local manufacturing in Europe.

• Full responsibility for B2B sales and key accounts in Sweden and Finland
• New business development and onboarding of professional customers and partners
• Pricing, negotiations, and contract management
• Managed commercial pipeline, forecasts, and customer follow-up
• Worked closely with production, logistics, and suppliers to ensure customer satisfaction
• Contributed to international market expansion in Europe and Japan

Sales Finland - Homeenter - Malmö, Sweden

(2012-01 - 2016-01)

One of Scandinavia's largest movie clubs with approximately 50,000 members in Finland.

• Responsible for supplier negotiations and purchasing within film and entertainment
• Planned and executed campaigns, promotions, and sales activities
• Worked closely with suppliers and commercial partners within the Nordic entertainment market
• Managed customer communication and commercial content
• Achieved stable sales performance in a declining market

Product Manager Film & Music Finland - CDON - Malmö, Sweden

(2010-01 - 2012-01)

Leading Nordic e-commerce marketplace.

• Responsible for film and music category performance in Finland
• Negotiated with major film and music suppliers in Finland
• Planned and executed sales campaigns and commercial activities
• Conducted sales analysis, forecasting, and market follow-up
• Film sales +12% in 2012
• Music sales maintained stable performance despite declining market
• Managed and coached two assistants
• During employment, CDON was voted Finland's best online movie store in 2011 and 2012

Sales Manager Finland - Koopman International B.V. - Finland / Europe

(2004-01 - 2005-01)

One of Europe's largest non-food wholesalers headquartered in the Netherlands.

• Full responsibility for the Finnish market
• Developed and maintained nationwide customer network including major retail chains and department stores
• Managed sales activities independently from home office
• Increased annual sales continuously to approximately €2 million
• Participated in international trade fairs and sales events across Europe

International Sales & Marketing - Nauticat Yachts - Finland / Europe

(2003-01 - 2011-01)

Manufacturer of tailor-made luxury yachts for global markets.

• International sales of premium tailor-made products
• Close collaboration with international distributors and agents
• Representation at international boat fairs and exhibitions
• Production of marketing material and website responsibility

Preschool Substitute - Lund Municipality - Lund, Sweden

(2025-01)

Part-time role while actively pursuing the next opportunity within sales and business development.

Master's Degree - Economics - Hanken School of Economics, Helsinki

Military Leadership Training - Military Leadership - Finnish Defence Forces – NCO Training School

Course - Entrepreneurship - Helsinki University