Laura Alblas
Freelance editor and copywriter
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Om
I am Laura, an enthusiastic freelance editor who loves making (complex) information accessible. With my background in information services, I can quickly identify what my target audience needs. Naturally, I apply this knowledge to analyzing, structuring, and writing web content. I also know everything about optimizing online visibility and take digital accessibility guidelines into account.
Erfaring
Editor and copywriter (freelance) at Various clients in government, financial services, non-profit, B2C, and SME (2013-08 – Present)
- Writing and editing web copy, (informative) articles, newsletters, press releases, news items, white papers, blogs, social media posts, landing pages, product descriptions, business letters
- Analyzing and structuring web content
- Interviewing
- Developing and implementing marketing strategies
- Content strategy & content management
- UX design
- Literature reviewing
- Image editing & photo documentation
- SEO (search engine optimization) & data-driven website and content optimization
- Working with various CMS’s ( WordPress, Hippo, Drupal, Bloomreach, Magento, Typo3)
Editor (freelance) at Tax and Customs Administration – MijnHerstel (2025-12 – 2026-04)
- Writing and editing various texts for the childcare allowance scandal recovery operation MijnHerstel
- Advising on digital accessibility
- Analyze, structure, write, and edit internal knowledge base
Editor (freelance) at UWV (2025-10 – 2025-11)
- Interviewing UWV employees about the WIA recovery operation
- Transcribing interviews
Web editor (freelance) at COA (2022-12 – 2025-03)
- Writing, editing, and publishing web texts and news items for mycoa.nl and intranet (Drupal 9 and SharePoint ).
- Managing external agencies (translations, website development)
- Advising on internal and external communication and content strategy
- Content migration and optimization
- Provide input for social media
- Transferring content and optimizing mycoa.nl
- Analyzing, structuring, and optimizing content for intranet migration
- Align content on mycoa.nl and the intranet with subject matter experts, policy advisors, reception location staff, and external parties such as the IND.
- Managing various mailboxes
Online editor (freelance) at Municipality of Haarlemmermeer (2022-07 – 2022-11)
- Writing and editing web texts and letters
- Improving the online customer journey through data-driven optimization
- Advising on content and content strategy
- Provide input for social media
- Execute content migration to new CMS (Drupal 9 and DvG )
- Form development
- Align content with subject matter experts and policy advisors
- Manage mailbox
Web editor (freelance) at Human Environment and Transport Inspectorate (2020-11 – 2022-05)
- Writing and editing web texts and letters
- Placing content in and keeping the CMS ( Bloomreach ) up to date
- Editing letters and mailings
- Advising on internal and external communication and content strategy
- Data-driven optimization for cleaning up web files
- Developing a regulatory tool for drones
- Editing Code 95 rule assistance texts
- Developing content and content strategy
- Align content with subject matter specialists, policy advisors, and external parties such as the Ministerie van Infrastuctuur en Waterstaat and the RDW.
Process and Information Management Employee at Municipality of Oosterhout (2012-01 – 2013-06)
- Registering Wabo mail items
- Archiving Wabo mail items
- Improving Wabo work process
- Transition to digitalization
- Assisting employees at the information desk
Photo documentalist at NRC Handelsblad (2008-03 – 2011-11)
- Management of analog and digital photo archives.
- Searching and selecting photos from analog and digital photo archives.
- Searching and selecting photos from specialized databases and other sources.
Information Specialist at Breda University of Applied Sciences & Avans University of Applied Sciences (2006-04 – 2007-08)
- Managing library collections of the Academy of Tourism, St. Joost Art Academy, and the Academy of ICT and Media.
- Developing and organizing information literacy workshops.
- Literature research and consulting subject-specific databases.
- Library front desk duties.
Uddannelse
HBO in Information Services & Management – Avans University of Applied Sciences
HBO in Business Informatics – Avans University of Applied Sciences
HBO, foundation year in Journalism & Public Relations – Fontys University of Applied Sciences
