Digital Strategist
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Skilled Digital Marketer with experience in Crafting backend and frontend strategies to achieve business goals. Proficient in directing cross-functional teams, resolving conflicts, and establishing positive connections with key parties. Proficient in CRM implementation, digital development, and CRM campaign projects. Demonstrated expertise in integrated marketing communication and project management, with a focus on delivering results through strategic leadership and teamwork. Currently focused on the art business, but with a broad range of experience in digital business.
Led the digital transformation for PMI brands, such as Marlboro, IQOS, L&M, and Nacional, in the countries of Dominican Republic, Curacao, Trinidad and Tobago, Guatemala, Costa Rica, and Aruba brands with more than 100k clients. Oversaw the development of PMI's e-commerce platforms (front-end and backend) and crafted effective online communication strategies for the target markets reaching over 75% of database. On average, these platforms served between 5,000 to 50,000 clients. Optimized and incorporated CRM solutions in PMI's Caribbean and Central American markets through cross-functional collaboration with TI, sales, and marketing teams. Expertly executed migrations to Salesforce or custom CRM implementation in the Dominican Republic, improving performance and achieving results set by the markets. Successfully launched IQOS.COM in the Dominican Republic with over 40k smokers impacted and supported launches in Aruba & Costa Rica. Led successful launches of multiple brands in high-potential CARICAM markets. Proven ability to drive results and work effectively with cross-functional teams.
Philip Morris International | Dominican Republic, Caribbean, Central America. Digital Marketing Coordinator | 06/2018 - 01/2022
Successfully developed and put in effect image strategies for both our own brands and those of our business partners as a skilled brand strategist. Developed comprehensive CRM campaign, boosting customer engagement and delivering results for the company. Successfully directed a major corporate image transformation, leveraging cross-functional leadership and design expertise to deliver a fresh and impactful new look for the company. Successfully established and maintained positive relationships with leading companies, government offices, and universities in the Dominican Republic to expand our digital solutions offerings and drive business growth.
CSI - Copy Solutions International | D.N. Marketing Manager | 12/2016 - 06/2018
In my role as founder of JPB IMA, I provide visionary leadership, driving the agency's direction while leveraging my expertise in digital marketing and passion for art. I shape the agency's strategies, push boundaries, foster positive client relationships, and embrace innovation.
JPB IMA | Miami - Santo Domingo, D.N. Founder | 04/2021 - Present In my role as founder of JPB IMA, I provide visionary leadership, driving the agency's direction while leveraging my expertise in digital marketing and passion for art. I shape the agency's strategies, push boundaries, foster positive client relationships, and embrace innovation.
Postgraduate degree in Marketing Focused on Integrated Brand Communication Santo Domingo, Dominican Republic - Pontifica Universidad Catolica Madre y Maestra - Graduated 2013
Master in Marketing, Sales and Digital Business Customer Experience Oriented Madrid, Spain - UNIR Universidad Internacional de La Rioja - 2015
