Ghouti Chaouki

Results-driven and adaptable senior executive leader with over 18 years of progressive experience directing sales, distribution, market development, and P&L management for prominent multinational corporations across North & West Africa. Proven ability to devise and execute high-impact business strategies, build and lead high-performing teams, and achieve significant revenue growth and market share expansion in competitive industries including building materials, security systems, and furniture accessories. Expertise in establishing and optimizing distribution networks, managing complex logistics, implementing standard operating procedures, and driving performance through data-driven insights and strong partner relationships.

Seeking a challenging senior leadership role within a prestigious organization, leveraging extensive international experience to drive strategic growth, potentially incorporating digital transformation initiatives, particularly within the Energy, Oil & Gas, or related sectors in the GCC, Middle East.

Sales Manager - SAMET KALIP Building Materials - Istanbul, Turkey

Achieving and exceeding business plan objectives.

• Developed and executed territory expansion strategies, successfully increasing market presence through new brand and distributor partnerships.
• Implemented and managed the territory's annual marketing and events calendar to drive brand awareness and sales growth.
• Established and enforced standard operating procedures (SOPs) across the territory, ensuring operational efficiency and compliance.
• Led loss prevention initiatives, maintaining inventory results within company targets.
• Cultivated distributor relationships, enhancing performance through targeted coaching, knowledge transfer, and performance management.
• Monitored market trends and competitor activities, utilizing insights for strategic planning and competitive positioning.
• Oversaw the end-to-end logistics process from brand warehouse to territory delivery, optimizing efficiency and cost-effectiveness.
• Managed recruitment, development, and succession planning for key management positions within the territory.
• Integrated European best practices for financial, HR, and sales administration dashboards to improve reporting and decision-making.

Country Sales Manager - ASSA ABLOY Security (ABLOY, JPM) Building Materials - MEA

(2015-05 - 2017-01)

• Served as a committee member of the Europe Directorate, holding full responsibility for the Algerian head office operations.
• Developed and implemented the country-specific business development strategy aligned with the overarching business plan.
• Structured the Algerian organization and created a comprehensive commercial action plan, leveraging digital tools and optimizing distribution networks.
• Executed product positioning strategies, significantly strengthening brand presence and market legitimacy in Algeria.
• Diversified revenue streams by developing integrated communication deals and targeted partner actions to optimize KPIs (revenue, margins, inventory).
• Led prospecting efforts, identifying and securing key customer projects in early phases.
• Drove sales development across product families through distributors, wholesalers, and large specialized distribution channels.
• Managed country budgets and P&L, ensuring financial targets were met.
• Led and managed the liaison office team, fostering a high-performance culture.
• Integrated European best practices for dashboard reporting across finance, HR, and sales administration.

Senior Sales Manager - LAFARGE - MEA

(2014-07 - 2015-05)

• Contributed to the development of the brand's network expansion project, analyzing market potential, competition, and commercial positioning.
• Defined key performance indicators (KPIs) for network development and established provisional opening schedules for franchises.
• Led the prospecting and selection process for franchise candidates, analyzing bids against defined criteria and presenting the brand concept.
• Oversaw preliminary socio-economic studies (catchment analysis, competition) to support new franchise locations.
• Guided new franchisees through project realization, ensuring successful launches.
• Managed and reported on network development KPIs, including contacts, openings, and budget expenditure, to senior management.

Retail Sales Manager - LAFARGE - MEA

(2012-08 - 2014-07)

• Managed and motivated a retail sales team, monitoring daily performance against objectives and ensuring comprehensive product knowledge.
• Identified training needs and implemented action plans to address performance gaps and enhance team capabilities.
• Ensured optimal stock levels and efficient management of tax refund activities, including inventory and merchandising.
• Fostered teamwork and adherence to company values through regular feedback and performance recognition.
• Managed team planning, ensuring compliance with safety, HR, and operational procedures.
• Ensured adherence to legal frameworks and LAFARGE procedures (Security, Compliance, HR, Finance, Marketing), implementing corrective actions following audits.

Technical Sales - GRUPOPUMAL - MEA

(2011-11 - 2012-07)

• Managed and developed sales within a portfolio of key clients including architectural firms, real estate developers, and public institutions.
• Led regional project prospecting and secured product specifications with target customers.
• Managed receivables and stock availability to ensure smooth operations.
• Defined and negotiated commercial terms and managed distribution networks based on market and product strategies.
• Developed local marketing plans and evaluated sales representatives' performance to drive regional growth and market share.

Responsible Business (Sales Lead) - Knauf Algeria - MEA

(2009-06 - 2010-09)

• Implemented company sales policy to optimize results across distribution networks while maintaining brand integrity.
• Managed key customer accounts and developed strategies to promote diverse product lines.
• Identified strategic market directions, objectives, and implementation plans based on market analysis.
• Coordinated design and implementation activities to develop the market for company offerings.
• Managed and developed direct and indirect distribution networks, including training new partners (distributors, consultants, construction firms).
• Resolved commercial conflicts and established competitive intelligence monitoring.

Regional Marketing Supervisor - SPA Staem Division Philip Morris - MEA

(2007-05 - 2009-05)

• Developed and executed key account (wholesaler) development and retention strategies, contributing to market share growth.
• Collaborated with distributors on sales/distribution plans and managed business relationships.
• Managed and supported a team of 6 merchandisers, utilizing daily reporting systems (Handheld).
• Achieved significant results: increased sales by 70%, secured 65% tobacco market share, and attained 100% product penetration in the region.

Direct Sales Distribution Supervisor - ETS JAHICHE (Exclusive Distributor for SPA BEL - Agribusiness) - MEA

(2005-10 - 2007-03)

• Implemented business strategy to drive growth across the assigned territory, expanding the customer portfolio and consolidating the distributor network.
• Established new collaborations with wholesalers in the dairy food market.
• Managed and supported a team of 20 sales representatives, utilizing daily reporting.
• Achieved significant results: Increased sales by 90%, secured 55% market share, and attained 100% product penetration.

MBA+ - Economics and Business Administration, Option: Management and Marketing - Mentouri University of Constantine (2001-10 - 2005-07)