Layat Salem

Salem Layat

I’m a passionate graphic designer specializing in advertising interfaces, branding, and creative visual design. My work focuses on producing clear, impactful visuals that reflect each brand’s identity and effectively engage the target audience.

I hold a Master’s degree in Architecture from Batna 1 University – Hadj Lakhdar, graduated with honors, which strengthened my design thinking, precision, and understanding of aesthetic balance in visual compositions.

I’m skilled in modern design tools such as Photoshop, Illustrator, InDesign, and Figma, and I’m constantly improving my skills to stay updated with the latest design trends. My goal is to deliver professional, creative work that exceeds expectations and supports my clients’ objectives.

 

🏢 Graphic Designer & Video Editor — El Bordi Heavy Equipment Company

May 2025 – Present

Working in the marketing and media department, responsible for designing and producing visual content for social media and digital advertising.

Key tasks include creating promotional videos, advertising visuals, and marketing materials that highlight the company’s heavy equipment products and strengthen its online presence.

Focused on increasing audience engagement and developing a consistent visual identity aligned with the company’s marketing strategy.

🚗 Graphic Designer — Chery Algeria Branch

February 2024 – May 2025

Served in the graphic design department of Chery Algeria, creating advertising visuals and promotional materials for national marketing campaigns.

Contributed to enhancing the brand’s visual identity nationwide, producing creative and cohesive designs that boosted brand awareness and supported strong sales performance.

Position ended after the company temporarily halted exports to Algeria due to local regulation changes.

💼 Freelance Graphic Designer — Upwork & Freelancer Platforms

2019 – Present

Working independently with international clients on projects including branding, advertising design, social media content, and visual identity creation.

Built a solid reputation for delivering high-quality, on-time work, effectively translating clients’ ideas into visually appealing and professional designs.

Collaborated with brands and entrepreneurs from different countries, consistently earning positive reviews for creativity and communication.

 

Batna 1 University – Hadj Lakhdar, Algeria

Graduation Year: 2025 — With Honors

Focused on urban planning, architectural design, and construction technologies.

Developed strong analytical and creative thinking skills, combining technical precision with aesthetic vision.

Bachelor’s Degree in Architecture

Batna 1 University – Hadj Lakhdar, Algeria

Graduation Year: 2023

Acquired a solid foundation in design principles, spatial analysis, and project development through academic and practical architectural projects.