Adela Paspuel

Digital Marketing and Big Data Specialist (MSc) with a strong background in analytical processes and engineering. Proven experience driving brand strategy, digital growth, and commercial positioning for artisanal products. Skilled in leveraging data insights to optimize marketing efforts and utilizing advanced AI tools for content generation and workflow efficiency. Fluent in English and Spanish, seeking a part-time role to add immediate value to digital marketing campaigns.

Digital Marketing Strategist & Founder - AMAYANAFOOD - Ecuador

(2021-01)

• Developed and executed the digital branding and launch strategies for multiple commercial product lines.
• Managed digital sales channels and marketing budgets, improving brand awareness and online customer engagement.
• Analyzed customer interest and marketplace trends to refine content strategies and campaign positioning.

Digital Content Creator & Educator - Ministry of Education - Ecuador

(2025-05)

• Integrated digital learning management systems (Moodle LMS) and Generative AI tools to design interactive educational materials.
• Adapted digital communication strategies for diverse audiences in remote and intercultural environments.

Master's Degree - Integrated Management of Quality, Safety, and Environment - Rey Juan Carlos University (2017 - 2019)

Bachelor of Food science and technology (Engineering Degree) - Food science and technology - Zamorano University (2013 - 2016)

Master's Degree - Digital Marketing and Big Data - AICAD Business School / Universidad Guillermo Marconi (2024 - 2026)