Fernando Poveda

Graduated Graphic Designer and Community Manager with experience in branding, visual marketing, and online community management. Specialized in creating unified brand experiences from conceptualization to digital execution, combining strategic thinking and problem-solving to bring corporate visual identities to life.

Graphic Designer & Community Manager - Freelance - Guayaquil, Ecuador

(2020-07)

• Directed the creation of corporate identities and commercial stationery, including brand design, color schemes (Pantone), and visual aesthetics for a new commercial gym project.
• Managed social media content, digital communications, and graphic branding for an educational psychology outreach center, developing infographics, parent summaries, and copywriting for platforms.
• Led the digital layout of covers and character roster design for the development of an original comic book project ("NForce"), applying digital illustration styles.
• Produced, edited, and executed post-production of promotional videos for advertising campaigns across various digital platforms.
• Developed specialized art and design for textile printing and commercial merchandising campaigns.

Graphic Designer and Community Manager - Distribuidora El Millón - Guayaquil, Ecuador

(2019-10 - 2020-06)

• Designed and laid out commercial product catalogs to optimize inventory presentation and facilitate the sales process.
• Executed product photography production and editing sessions to supply physical and digital sales channels.
• Comprehensively managed the brand's social media, creating daily content to maintain community engagement.

Graphic Designer - Repuestos Guirasa - Guayaquil, Ecuador

(2019-04 - 2019-09)

• Created advertising material and graphic assets aligned with the company's operational needs.
• Reported to and collaborated under direct supervision of management to ensure compliance with visual communication objectives.

Graphic Design Intern - Buckingham English Center - Guayaquil, Ecuador

(2018-06 - 2018-11)

• Designed graphic assets and visual advertising content focused on student recruitment.
• Supported operational management and constant updates of the language center's social media.

Graduated in Graphic Design - Graphic Design - [Name of your University or Institute]