Gabriela Abdo

Senior executive with 20+ years leading commercial strategy, operations, and teams across B2B technology and financial services organizations in Ecuador and LATAM. Combines strategic vision with hands-on execution: full P&L ownership, cross-functional leadership (Commercial, Operations, Finance), and management of high-value enterprise accounts. Served as Acting General Manager of a 230-person organization, reporting directly to the Board during an unplanned leadership transition.

As Commercial

Manager, led a direct team of 25, delivering 110% of annual revenue targets and 35% growth in the corporate client base. Built and managed 20+ strategic partnerships with global technology manufacturers (HPE, F5, Palo Alto, Cisco, HP, Microsoft), and grew a single strategic account from $90,000 to seven figures in annual revenue over seven years through disciplined, C-level relationship management. Works as a true player-coach: comfortable closing deals personally while building the process and coaching the team around her.

Joined an early-stage B2B startup as its first commercial hire, building the sales organization from zero and implementing HubSpot CRM.

Currently

Co-Founder of TRIATECH Solutions, an independent commercial strategy consulting practice. MBA and Bachelor's Degree in Business Administration and Marketing (Cum Laude), Universidad San Francisco de Quito. Pursuing a Master's Degree in Artificial Intelligence, applied daily to commercial analysis and decision-making.

Bilingual

English/Spanish.

Co-Founder | Commercial & Business Strategy Consultant at TRIATECH Solutions (2025-08 – Present)

• Advise senior executives on go-to-market strategy, commercial frameworks, and growth models for B2B organizations
• Support executive decision-making through business analytics and applied artificial intelligence

Head of Sales | First Commercial Hire — Built the Sales Organization from Scratch at Confidential Client — B2B Technology Startup (Toptal Engagement, top 3% of admitted freelancers) (2026-03 – 2026-05)

• Joined as the first commercial hire to build the entire sales organization from zero for an early-stage B2B startup
• Recruited, onboarded, and coached a 5-person SDR team, scaling outbound activity to 500+ daily calls
• Designed the full sales playbook: scripts, objection handling, and sales presentation materials
• Implemented HubSpot CRM from scratch for pipeline management, forecasting, and reporting

Head of Marketing & Product | Growth Strategy at Grupo Bravco / TEUNO (2024-05 – 2025-06)

• Led the integration of marketing, product, and commercial strategy to strengthen growth and pipeline generation
• Managed an annual marketing budget of $150,000 across demand generation, launches, and commercial events
• Led strategic partnerships with 20+ global technology manufacturers, including onboarding and enablement
• Managed customer experience metrics (NPS, VOC) and launched two new product lines that hit revenue and profitability targets in their first year

Commercial Manager / Acting General Manager at Grupo Bravco / TEUNO (2020-03 – 2024-05)

Acting General Manager: June 2022 – February 2023

• As Acting General Manager, owned full P&L responsibility across Commercial, Operations, and Finance for a 230-person organization during an unplanned leadership transition, reporting directly to the Board
• Regularly presented results, projections, and action plans to the Board, translating operating performance into strategic decisions
• As Commercial Manager, led a direct team of 25, implementing pipeline discipline, forecasting, and accountability frameworks
• Built and managed 20+ strategic partnerships with global manufacturers (HPE, F5, Palo Alto, Cisco), defining commercial policy, pricing, and negotiation terms
• Key results: 110% of annual revenue target; 35% growth in corporate client base

Senior Account Manager at Grupo Bravco / TEUNO (2017-08 – 2020-03)

• Managed high-value enterprise accounts in the financial sector, owning the company's most strategic client relationship
• Expanded the primary account by 50% and secured a 5-year contract renewal through consultative selling
• Introduced new solution lines into existing accounts, contributing to 20% headcount growth

Strategic Account Manager at Compuequip DOS (2011-02 – 2017-07)

• Managed a portfolio of enterprise accounts in the financial sector, driving sustained long-term growth
• Grew the company's most strategic account from $90,000 to seven figures in annual revenue over 7 years
• Sold complex technology solutions from global manufacturers (HP, Microsoft, F5) across networking, cybersecurity, and cloud
• Built recurring revenue streams through multi-year contracts that consistently exceeded growth targets

Master's Degree in Artificial Intelligence – Universidad Isabel I (2025 – 2026)

MBA in Business Administration – Universidad San Francisco de Quito

Bachelor's Degree in Business Administration and Marketing – Universidad San Francisco de Quito