Software Marketing Manager

Summary

We are looking for an experienced Software Marketing Manager to develop and execute marketing strategies that strengthen brand positioning, increase market presence, generate qualified leads, and drive business growth. The ideal candidate has a strong background in software or technology marketing, digital marketing, campaign management, and marketing performance analysis.

key Responsibilities:Marketing Strategy &

• Brand Positioning

• Develop and execute marketing strategies aligned with business objectives and revenue goals.
• Define brand positioning, messaging, value propositions, and competitive differentiation.
• Identify target audiences, buyer personas, and market segments.
• Develop go-to-market strategies for software products, services, and market expansion.

Integrated Marketing Campaigns &

• Channel Management

• Plan and manage integrated marketing campaigns across digital channels, partnerships, and offline activities.
• Oversee content marketing, email marketing, social media, SEO, SEM/PPC, and paid advertising.
• Manage strategic partnerships, sponsorships, industry events, webinars, and exhibitions.
• Coordinate campaigns with internal teams, agencies, and external partners.

3.

Market

Research &

• Competitive Intelligence

• Conduct market and competitor research to identify trends, customer needs, and growth opportunities.
• Analyze competitor positioning, pricing, and marketing strategies.
• Translate market insights into actionable marketing plans and product differentiation strategies.

4.

Brand

Management, Communications &

• PR

• Ensure consistent brand identity across all marketing channels and communications.
• Manage public relations, media relations, press releases, and corporate communications.
• Develop marketing content, sales materials, case studies, and customer success stories.

5.

Digital

Marketing &

• Demand Generation

• Lead digital marketing initiatives to increase brand awareness, website traffic, and lead generation.
• Optimize SEO, paid campaigns, email marketing, and marketing automation.
• Develop lead generation and nurturing strategies to improve conversion rates.
• Collaborate with Sales and Business Development to improve lead quality and conversion.

6.

Marketing

Budget &

• Resource Management

• Develop and manage the marketing budget in alignment with business priorities.
• Allocate resources across campaigns, digital channels, partnerships, and events.
• Monitor spending, campaign performance, and ROI.
• Manage external agencies, vendors, and marketing resources efficiently.

7. Marketing KPIs, Analytics &

• Pipeline Contribution

• Define and monitor marketing KPIs aligned with business and revenue objectives.
• Track lead generation, conversion rates, campaign ROI, and customer acquisition costs.
• Measure marketing-sourced and marketing-influenced sales pipeline contribution.
• Analyze campaign performance and provide regular reports and recommendations to management.

8. Cross-Functional Collaboration &

• Team Leadership

• Collaborate with Sales, Product, Business Development, and senior management to achieve business goals.
• Coordinate marketing planning, execution, and performance reporting.
• Lead and develop marketing team members, where applicable.
• Foster a data-driven, customer-focused, and results-oriented marketing culture.

Qualifications & Requirements:

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field. A relevant postgraduate qualification is an advantage.
• 5 years of experience in software, SaaS, IT services, technology, or B2B technology marketing is a MUST.
• Demonstrated ability to develop and execute comprehensive marketing strategies aligned with business objectives.
• Strong experience in integrated marketing campaigns, digital marketing, demand generation, and brand management.
• Experience managing marketing budgets, external agencies, partnerships, and marketing campaigns.
• Strong understanding of B2B marketing, lead generation, buyer journeys, and sales pipeline development.
• Experience with marketing analytics, campaign attribution, and performance reporting.
• Excellent communication, presentation, project management, and stakeholder management skills.
• Strong analytical and strategic thinking capabilities, with a focus on measurable business outcomes.
• Ability to manage multiple projects, prioritize competing demands, and work effectively in a fast-paced technology environment.