Ahmed El-Gaml

A results-driven Performance Media Buyer with 3 years of experience in Performance Marketing and Lead Generation, specializing in E-commerce and Real Estate. I am experienced in managing and optimizing paid media campaigns across Google Ads, Facebook, Instagram, Snapchat, and TikTok. My focus is on driving high-quality traffic, increasing conversions, and maximizing ROI for E-commerce businesses and real estate clients.

I leverage data analytics and audience segmentation to achieve measurable results and lower cost-per-lead (CPL), ensuring sustainable growth for online businesses.

Performance Media Buyer at Makaseb (2025-02 – Present)

As a Performance Media Buyer at Makaseb, I was responsible for planning, managing, and optimizing digital ad campaigns.

• Campaign Strategy & Execution: Developing ad strategies aligned with client goals and budgets.
• Audience Targeting: Analyzing data to define effective targeting strategies.
• Ad Creation & Optimization: Collaborating on ad creatives and optimizing for better performance.
• Campaign Scaling: Increasing budgets and expanding audience reach to boost performance.
• Creative Strategy: Developing compelling creatives in collaboration with design teams.
• Competitor Analysis: Researching competitors to ensure campaigns stay competitive.
• Budget Management: Ensuring cost-efficiency in ad spend while meeting objectives.
• Reporting & Analysis: Providing insights on metrics like ROAS, CTR, and CPC.

Performance Media Buyer at Araby Brand (2024-05 – 2025-01)

• Campaign Management: Executed and optimized campaigns on Google Ads, Facebook, Instagram, Snapchat, and TikTok to target key audiences for e-commerce businesses.
• Budget & Cost Optimization: Managed ad budgets to maximize ROAS and minimize CPA.
• Reporting & Insights: Provided actionable insights and recommendations to management, optimizing campaigns on a daily, weekly, and monthly basis
• Platform Experience: Worked with e-commerce platforms like Salla and Zid, ensuring seamless campaign integration.

Junior Media Buyer at Azzrk Agency (2023-08 – 2024-04)

• Set up and managed paid media campaigns on Google Ads, Facebook, and Instagram.
• Adjusted audience targeting, bids, and budgets to improve campaign performance.
• improve ROAS and reduce cost-per-conversion
• Provided performance reports and insights to ensure continuous optimization

Affiliate Marketer at Freelancing (2021-07 – 2023-06)

i work as a freelancer spically affiliate marketer

• choose nich on any affiliate system like taager , angzny,marketli
• Make Product Research to choose The winner product and creative and make the offer
• make facebook ads

Bachelor of Commerce in business administration – Tanta University (2014-10 – 2018-07)