CEO & FOUNDER at Money Minders (2025-07 – Present)
Financial Advisory & Capital Structuring Firm
- Founded and lead an independent financial advisory firm providing structured finance and capital advisory solutions
- Advise corporations on liquidity management, capital structuring, and funding strategies
- Structure and execute financing solutions in collaboration with banks, investors, and financial institutions
- Lead financial analysis, feasibility studies, and strategic advisory engagements
HEAD OF INVESTMENT at GV Investments.co (2024-07 – 2025-05)
Investment management and advisory
- Strategy and policy: Develop investment policies and criteria aligned with the company's overall strategy
- Due diligence: Perform thorough financial and investment analysis on prospective projects to recommend investment decisions
- Financial analysis and modeling: Create financial models to enhance project returns and analyze company accounts and projections
- Portfolio management: Manage and monitor the performance of an investment portfolio, including the buying and selling of assets
- Market research: Conduct market research and gather intelligence to identify opportunities and inform investment decisions
- Stakeholder communication: Prepare and present financial documents, reports, and analysis to management, the board, and investors
- Team leadership: Oversee and guide a team of investment officers and staff
EXECUTIVE CEO & MANAGING DIRECTOR (APPROVED BY FRA) at AL AHLI KUWAIT – EGYPT LEASING COMPANY (AKELC) (2018-11 – 2024-03)
Leasing company operations and management
- Successful restructuring of AKELC through a complete management revamp
- Growing AKELC's activities across all market and business segments
- Clearing of non-performing loans and full automation of all company's operations and activities
- Building portfolio with new credit-worthy clients, maintaining a healthy portfolio, and maximizing profits
- Interview and select direct reports and validate hiring decisions for the Company
- Provide coaching and requested training for direct reports ensuring continuous individual development
- Ensure a healthy working environment for the department employees through focusing on team building and motivation initiatives
- Conduct regular performance and competency evaluations for direct reports while delivering constant constructive feedback for higher achievements and further development
- Identified growth opportunities, leading to business expansion
- Led team for successful execution of annual corporate goals
- Responsible for all activities related to transactions for corporate clients, club deals and syndications as well as maintaining a healthy portfolio with an amount of EGP 4 BN
- Originated and executed landmark transactions in several industries and sectors
- Oversaw daily operations, met organisational objectives
- Increased productivity by implementing new managerial strategies
DEPUTY GENERAL MANAGER at Al Ahli Leasing Company (ALC) – Subsidiary from National Bank of Egypt (NBE) (2012-07 – 2018-10)
Deputy General Manager for leasing operations and portfolio management
- Responsible for all activities related to transactions for corporate clients, club deals and syndications as well as maintaining a healthy portfolio with an amount of EGP 4 BN
- Originated and executed landmark transactions in several industries and sectors
- Oversaw daily operations, met organisational objectives
- Increased productivity by implementing new managerial strategies
- Managed supply chain logistics, ensured timely delivery of products
MANAGER - LEASING RELATIONSHIP MANAGEMENT at A.T Lease (2007-06 – 2012-09)
Leasing relationship management and portfolio oversight
- Managing the marketing team, as well as handling 65% of the client's portfolio, creating several structures, engineering new deals, as well as following up the operations for new cases execution after the credit committee & board approval
- Effectively participated in AT Lease Securitization Issue for EGP 576 MM that has been awarded the prestigious award 'The Banker - Deal of the Year'
- Awarded 'The highest target achiever for FY 2011'
SENIOR-LEASING OFFICER - BUSINESS DEVELOPMENT DEPARTMENT at Corplease (CIB, DEG, & UBAF Bank) (2006-01 – 2007-06)
Senior leasing officer focused on business development
- Develop and grow leasing portfolio through new client acquisition
- Conduct financial and credit analysis for corporate clients
- Structure and negotiate leasing and financing solutions
- Maintain strong relationships with clients, vendors, and banks
- Coordinate with credit, legal, and operations for deal execution
- Monitor portfolio performance and ensure compliance
- Contribute to business strategy and market development
RETAIL ACCOUNTS MANAGER at Microsoft Egypt (2002-10 – 2005-12)
Retail accounts management and sales
- Created, Built and launched the retail concept for Microsoft Egypt, creating the company's first retail strategy and partner model
- Managed and grew key retail partner accounts across major distributors and resellers
- Achieved double-digit sales growth through effective trade marketing and channel programs
- Developed and executed sales and marketing plans to drive product visibility and revenue
- Conducted market analysis to identify growth opportunities and competitive trends
- Recognized for exceeding sales targets and strengthening Microsoft's market presence in Egypt
- Conducted sales analysis, forecasting, and performance tracking to ensure achievement of revenue targets
ASSISTANT FIELD MARKETING MANAGER at Ericsson Egypt (2000-05 – 2001-12)
Assistant field marketing management for telecom operations
- Managed key accounts and distributor relationships to ensure alignment with business goals
- Supported development and execution of field marketing and channel strategies
- Coordinated campaigns, events, and product launches across telecom Partners
- Managed budgeting process, achieved cost-efficiency goals
- Improved business relationships via effective networking strategies
- Implemented risk management practices, decreased potential threats
- Monitored sales performance and distributor targets, ensuring market coverage and profitability
- Supervised retail execution, merchandising, and brand visibility across multiple points of sale
- Conducted market research and competitor tracking to support strategic planning
