Business Development Manager, Enterprise Sales Manager at PERFORMANCE EXPERTS TRAINING AND EDUCATION COMPANY (2025-08 – Present)
- Lead sales to exceed targets and align with corporate goals.
- Develop and execute certification programs with Saudi universities, expanding customers and market presence.
- Manage sales across partner universities to boost volume and market share.
- Build and maintain strategic partnerships for professional certification training.
- Design data-driven sales strategies based on market trends and objectives.
- Oversee sales budgeting and use advanced methods to maximize team output.
- Monitor sales KPIs and customer data via CRM for continuous improvement.
- Provide accurate monthly, quarterly, and annual sales forecasts.
- Maintain long-term client and stakeholder relationships for satisfaction.
- Identify and pursue high-value leads and new market opportunities.
- Negotiate complex contracts ensuring mutual benefits.
- Lead and mentor sales team for productivity and strategic alignment.
- Collaborate with training, marketing, design, and product teams for brand consistency.
- Negotiate with universities and research institutes on training contracts.
- Achieved revenue growth beyond targets for HRDF Skills Program.
- Surpassed sales targets by reaching 103% of goals.
Vice president at NATEJSOFT · ESTAKSHIF GROUP (2023-03 – 2025-05)
- Directed development and execution of business strategies aligned with corporate vision and objectives, advising the Board to improve decisions
- Developed and deployed business plans and operational manuals, optimizing efficiency and management
- Identified and secured new revenue streams by targeting opportunities and onboarding brands, expanding portfolio and market share
- Aligned workforce with vision, delegated tasks, and led teams to achieve key outcomes
- Formulated and implemented long-term strategies per board directives and market changes
- Led cross-functional teams to exceed annual goals and KPIs
- Managed full P&L, performed financial analyses, and led profitability initiatives across units
- Established and tracked OKRs for agile resource allocation and strategy adjustments
- Collaborated with sales, marketing, and product teams to grow revenue and market presence
- Represented the organization in strategic engagements to strengthen alliances
- Oversaw approval and risk management for major capital expenditures, contracts, and partnerships
- Conducted market research to identify new markets and customer needs, expanding the portfolio.
- Built new business alliances, negotiated revenue deals, advised the Board on strategic initiatives for B2B goals. Developed sales policies focused on customer-centric training, increasing partner value.
- Directed strategy execution, turning vision into operational plans.
- Established KPIs for department heads to ensure accountability.
- Maintained strong relationships with shareholders and the Board, providing performance reports.
- Explored growth via geographic expansion and new product/service launches.
- Led digital transformation to improve efficiency through automation and innovation.
- Managed legal documentation for government, investors, partners, and media.
- Ensured alignment with Vision, Mission, and Values, enforcing legal and policy compliance among staff and trainers.
- Delegated and supervised executives, fostering motivation and performance.
- Led recruitment of expert trainers and consultants to meet client needs and embed company methodology.
- Managed financial forecasting, performance evaluations, budgets, and cash flow monitoring.
- Facilitated accounting communications with stakeholders.
- Optimized efficiency by maintaining financial records, quality control of materials, and resource use. Enforced operational standards across staff.
Business Development Manager at MUSANED INFORMATION TECHNOLOGY, ESTAKSHIF GROUP (2023-03 – 2025-05)
- Lead prospecting and qualification of new business via cold outreach, networking, and inbound leads, building a high-value pipeline.
- Conduct discovery meetings to assess client needs and decision criteria for tailored solutions.
- Deliver customized sales presentations, demos, and proposals to C-level executives, closing high-margin deals.
- Negotiate contracts, pricing, and agreements to maximize profit and ensure compliance.
- Manage sales pipeline in Salesforce CRM with 95% forecasting accuracy, updating and nurturing opportunities.
- Collaborate with marketing on campaigns and collateral, boosting qualified leads by 25%.
- Expand client relationships to identify upsell and cross-sell opportunities, driving 20% revenue growth.
- Analyze competitors, market trends, and feedback to find growth opportunities and guide sales strategy.
- Partner with product and operations for smooth onboarding and service delivery, improving satisfaction and retention.
- Generate sales reports, KPIs, and insights for leadership to support data-driven decisions.
Free Lancer Consultant at ALSAFWA CONSULTATION (2019-01 – 2023-12)
- Led research, surveys, and data analysis to deliver actionable insights for strategic client decisions.
- Developed and executed innovative procedures and training to boost operational efficiency.
- Delivered strategic presentations and monitored solution implementation to meet milestones and objectives.
- Consulted startups to optimize workflows, enhance capacity, and accelerate growth with tailored strategies.
- Defined project scopes, objectives, and KPIs aligned with client goals for measurable success.
- Crafted consulting proposals detailing methodologies, timelines, costs, and deliverables to secure engagement.
- Used quantitative and qualitative methods, including surveys and interviews, with advanced analytics.
- Produced diagnostic reports identifying root causes and recommending high-impact solutions.
- Designed and implemented transformation plans with KPIs and continuous monitoring.
- Managed projects end-to-end, coordinating stakeholders, planning tasks, and mitigating risks for timely delivery.
- Facilitated cross-functional workshops to align teams and develop solutions.
- Created new business models and processes, documented with SOPs and user manuals to standardize operations.
- Trained client teams on change adoption and provided on-site support for smooth implementation.
- Conducted post-implementation reviews to evaluate impact, refine strategies, and offer ongoing support.
Managing Director at GLOBAL TERMINOLOGY/ ALALAMIAH GROUP (2018-07)
- Spearheaded the launch of a training company in Saudi Arabia via strategic partnerships.
- Led marketing plan development, sales management, and crafted the corporate profile for global events to boost brand visibility and networking.
- Executed strict selection of full-time and freelance trainers to ensure quality. Coordinated teams to develop training materials pre-launch.
Business Development Manager, Territory Manager (KSA), (Reporting to Global Sales Manager) at BITDEFENDER SRL. ONE OF TOP 3 COMPANIES GLOBALLY OF SECURITY AND ANTIVIRUS FIELD) ROMANIA. (2011-11 – 2017-07)
- Increasing brand exposure to channel (recruitment of partners, distributors, and resellers)
- Managing all operations within Saudi Arabia.
- Responsible for profit, revenue, cash, and quality targets.
- Submit monthly or quarterly business performance reports. Recruit and manage staff, including monitoring, mentoring, and training.
- Cooperate with company departments to fulfill partners' requests
- Provide partners with accurate information.
- Offer prospects in distribution necessary material about Bit Defender activities (collaboration, marketing, training)
- Share market experience with other channel managers.
- Follow up on payments and cash flow (office help)
- Prepare sales reports via ARMS
- Adapt image, message templates, and marketing materials to local specifics within HQ guidelines
- Provide local input for global corporate identity/brand/image design or review
- Turn over yearly achieved $ 7.9 M us dollars
Business Development Manager. (Reporting to GM) at INTERNATIONAL COMPUTER CO: (15 YRS) ( 2004 SELECTED ONE OF THE TOP 100 COMPANIES IN SAUDI ARABIA AND RANKED ONE OF THE TOP 5 IN THE IT SECTOR). (2008-07 – 2011-08)
- Bring new brands to the Saudi market. (AEG, BITDEFENDER, COMPRO, PACKARD BELL, PLEOMAX, etc.)
- Manage product activities for brands like BITDEFENDER, AEG, PACKARD BELL, and TOSHIBA.
- Handle supply chain activities for ZAI factory.
- Develop business relationships and negotiate new income as agreed.
- Monitor exhibitions, periodicals, and publications to expand supplier base for new and diverse products with quality and competitive prices.
- Set and track yearly targets and objectives.
- Coordinate with sales and branch management to ensure item performance and spread.
- Prepare marketing plans for brands.
- Increase brand exposure in the channel.
- Plan campaigns for new brands.
- Develop and implement strategies for new products and services.
- Conduct market analysis and deliver business reports.
- Train sales staff on new products and provide tools for market delivery.
- Manage client communication tools.
- Forecast short- and long-term market potential in the kingdom.
- Turn over yearly achieved SR 230 M Saudi Riyals
Retail Sales Manager & Main Branch Manager. (Reporting to Managing Director) at INTERNATIONAL COMPUTER CO: ( 15 YRS ) (2000-06 – 2008-07)
Corporate Sales Manager.(Reporting to Managing Director) at INTERNATIONAL COMPUTER CO: ( 15 YRS ) (1999-06 – 2000-06)
Sales team Supervisor at INTERNATIONAL COMPUTER CO: ( 15 YRS ) (1998-12 – 1999-06)
Sales rep at INTERNATIONAL COMPUTER CO: ( 15 YRS ) (1996-12 – 1998-12)
