Asmaa Elsawi

Senior Fashion & Branding Professional with 12+ years of experience in apparel design, textile development, branding, collection planning, Experienced in leading fashion collections from concept to production for both export and local markets. Skilled in trend forecasting, mood board creation, brand development, client management, sample development, and cross-functional team leadership. Proficient in CLO 3D, Adobe Illustrator, Photoshop, and workflow automation using n8n.

Branding Director/Head of Designers at ASK/EBCC (2019 – Present)

• Lead collection development from concept to production and launch.
• Lead and coordinate design teams throughout the collection development process.
• Manage local and export product development across design, sampling, production and client approvals.
• Work closely with international clients including New Look UK.
• Oversee trend research, mood boards, product direction and seasonal collections.

Senior Fashion Designer at ASK/EBCC (2017 – 2019)

• Designed apparel and textile collections.
• Developed print concepts and garment graphics.
• Coordinated with clients and production teams.
• Followed sample development and order execution.

Fashion & Product Development | Nightwear at NEW LOOK

Export Client

• Developed seasonal nightwear collections from concept to production.
• Created trend research, mood boards and collection direction.
• Developed prints and fabric concepts.
• Managed Pantone color matching and print approvals.
• Coordinated sampling, fittings and client approvals.
• Worked closely with production teams to ensure final product alignment.

Local Market Development at ASK/EBCC

• Managed collections from concept to final production.
• Worked directly with clients to translate commercial requirements into products.
• Prepared and reviewed product costing, margins and target prices.
• Coordinated with sourcing, production and sample room teams.
• Managed sample comments, fittings and product modifications.
• Followed production execution and quality.
• Managed strike-off approvals, including print quality, color matching and production standards.

BRAND & COLLECTION MANAGEMENT at ASK/EBCC

• Led collections from concept through production, photoshoot and digital launch.
• Coordinated design and cross-functional teams to maintain brand consistency.
• Ensured collection direction aligned with brand identity and commercial objectives.
• Collaborated with production, marketing and e-commerce teams through launch.

Textile Design & Printing Department Manager at Turkish Egyptian Textile Company (TETCO) (2014 – 2017)

• Managed textile printing department operations.
• Led textile design development projects.
• Followed strike-offs and color approvals with clients.
• Coordinated production and printing quality standards.

Fashion Designer at Harby (2013 – 2014)

• Developed garment and print designs.
• Managed color separations and printing artwork.
• Coordinated accessories and production requirements.

Fashion Designer at Hosam Tex (2013)

6 month

• Created garment sketches using Adobe Illustrator.
• Followed sample development and cutting production.

Production & Quality Coordinator at Hijabi (2012 – 2013)

3month

• Followed garment production processes.
• Monitored product quality and production standards.

B.S.C in commerce in Accounting – Biuret University (2009)