Branding Director/Head of Designers at ASK/EBCC (2019 – Present)
- Lead collection development from concept to production and launch.
- Lead and coordinate design teams throughout the collection development process.
- Manage local and export product development across design, sampling, production and client approvals.
- Work closely with international clients including New Look UK.
- Oversee trend research, mood boards, product direction and seasonal collections.
Senior Fashion Designer at ASK/EBCC (2017 – 2019)
- Designed apparel and textile collections.
- Developed print concepts and garment graphics.
- Coordinated with clients and production teams.
- Followed sample development and order execution.
Fashion & Product Development | Nightwear at NEW LOOK
Export Client
- Developed seasonal nightwear collections from concept to production.
- Created trend research, mood boards and collection direction.
- Developed prints and fabric concepts.
- Managed Pantone color matching and print approvals.
- Coordinated sampling, fittings and client approvals.
- Worked closely with production teams to ensure final product alignment.
Local Market Development at ASK/EBCC
- Managed collections from concept to final production.
- Worked directly with clients to translate commercial requirements into products.
- Prepared and reviewed product costing, margins and target prices.
- Coordinated with sourcing, production and sample room teams.
- Managed sample comments, fittings and product modifications.
- Followed production execution and quality.
- Managed strike-off approvals, including print quality, color matching and production standards.
BRAND & COLLECTION MANAGEMENT at ASK/EBCC
- Led collections from concept through production, photoshoot and digital launch.
- Coordinated design and cross-functional teams to maintain brand consistency.
- Ensured collection direction aligned with brand identity and commercial objectives.
- Collaborated with production, marketing and e-commerce teams through launch.
Textile Design & Printing Department Manager at Turkish Egyptian Textile Company (TETCO) (2014 – 2017)
- Managed textile printing department operations.
- Led textile design development projects.
- Followed strike-offs and color approvals with clients.
- Coordinated production and printing quality standards.
Fashion Designer at Harby (2013 – 2014)
- Developed garment and print designs.
- Managed color separations and printing artwork.
- Coordinated accessories and production requirements.
Fashion Designer at Hosam Tex (2013)
6 month
- Created garment sketches using Adobe Illustrator.
- Followed sample development and cutting production.
Production & Quality Coordinator at Hijabi (2012 – 2013)
3month
- Followed garment production processes.
- Monitored product quality and production standards.
