Ayman Mostafa

E-Commerce Operations professional with experience improving online store performance through operational excellence, merchandising, process optimization, and workflow automation across Magento, WooCommerce, Amazon, Noon, and Jumia. I enjoy solving operational challenges and finding better ways to get work done. I'm looking to grow within a structured enterprise environment where I can learn from experienced teams, contribute to large-scale commerce operations, and build the skills needed to move toward Digital Commerce and Growth leadership.

E-Commerce Category Manager at East Asia Company (2026-02 – Present)

Led the digital transformation of a traditional B2B company with 18 physical branches by building scalable e-commerce operations.

• Acted as the cross-functional link between Marketing, Media Buying, Logistics, Sales, Brands, and IT, translating business needs into scalable e-commerce systems and processes.
• Designed and implemented a scalable category architecture, attribute sets, and layered navigation supporting thousands of products.
• Built a company-wide content system: product naming conventions, SEO description templates, and upload guidelines, aligning the online sales team with Marketing and IT on a single standard.
• Managed and restructured a catalog of 4,000+ products, applying the content and category system consistently across Magento 2.
• Developed AI-powered automation workflows (n8n) that reduced product content creation time by over 80%.
• Led a full UI/UX redesign, improving navigation structure, product pages, and overall customer experience.
• Served as Intel Brand Representative, acting as the key link between the brand, Marketing, and Sales teams on co-marketing campaigns, website banners, and ad approvals.
• Partnered cross-functionally with the media buying agency, Sales, and brand stakeholders to align digital ad campaigns on targeting, creatives, and performance goals.
• Built an interactive installment calculator to reduce purchase friction and support conversion.
• Led the transition to a new logistics provider and redesigned the fulfillment process end-to-end with the Logistics and Sales teams, resolving recurring shipping failures.
• Configured Google and Meta Pixel, mapping the full product catalog for accurate targeting and performance reporting.

Freelance E-Commerce & WordPress Developer at Self-Employed (2025-09 – 2026-02)

Full-time freelance period between roles, focused on building ContentAI and delivering client e-commerce projects.

• Worked as Account Manager with Connecto, managing and optimizing marketplace accounts on Amazon, Noon, and Trendyol across Egypt and Saudi Arabia.
• Delivered WordPress/WooCommerce website builds for clients, including a WooCommerce e-commerce store for a natural products retailer (ahmedalsiwi.com) and a corporate website for a cross-border transport and freight company (elswessy.com).
• Provided graphic design and social media management for business accounts.

E-Commerce & Marketplace Specialist at Shift Store (2019-11 – 2025-09)

Built the company's entire online operation from scratch: website, marketplace accounts, catalog, and fulfillment.

• Founded and launched the company's online presence, building the WooCommerce store and opening seller accounts on Amazon, Noon, and Jumia from scratch.
• Built the full product information architecture: category structure, SEO-optimized titles and descriptions, attribute mapping, and ongoing catalog maintenance.
• Maintained top account health scores on Amazon and Noon, resulting in selection for Amazon Seller Flex and Noon Partner Express.
• Managed daily operations across all platforms: order monitoring, stock availability, returns, and customer issue resolution.
• Coordinated inventory and warehouse operations to maintain accurate stock levels and on-time fulfillment.
• Tracked and reported key metrics: Order Picking Time, Order Defect Rate, and Cost per Order.

Sales Representative at Shift Store (2018-01 – 2019-11)

• Managed inventory provisioning, stock monitoring, and inter-branch goods transfer.
• Oversaw branch financials and maintained accurate ledger records.
• Ran the company's social media accounts and supported brand digital presence.
• Onboarded and trained new staff on sales and operational procedures.

Graphic Designer at Solo Advertisement (2014-06 – 2014-08)

• Designed marketing and advertising visuals using Adobe Photoshop for client campaigns.

B.Sc. in Computer Science & Mathematics – Helwan University, Faculty of Science