E-Commerce Category Manager at East Asia Company (2026-02 – Present)
Led the digital transformation of a traditional B2B company with 18 physical branches by building scalable e-commerce operations.
- Acted as the cross-functional link between Marketing, Media Buying, Logistics, Sales, Brands, and IT, translating business needs into scalable e-commerce systems and processes.
- Designed and implemented a scalable category architecture, attribute sets, and layered navigation supporting thousands of products.
- Built a company-wide content system: product naming conventions, SEO description templates, and upload guidelines, aligning the online sales team with Marketing and IT on a single standard.
- Managed and restructured a catalog of 4,000+ products, applying the content and category system consistently across Magento 2.
- Developed AI-powered automation workflows (n8n) that reduced product content creation time by over 80%.
- Led a full UI/UX redesign, improving navigation structure, product pages, and overall customer experience.
- Served as Intel Brand Representative, acting as the key link between the brand, Marketing, and Sales teams on co-marketing campaigns, website banners, and ad approvals.
- Partnered cross-functionally with the media buying agency, Sales, and brand stakeholders to align digital ad campaigns on targeting, creatives, and performance goals.
- Built an interactive installment calculator to reduce purchase friction and support conversion.
- Led the transition to a new logistics provider and redesigned the fulfillment process end-to-end with the Logistics and Sales teams, resolving recurring shipping failures.
- Configured Google and Meta Pixel, mapping the full product catalog for accurate targeting and performance reporting.
Freelance E-Commerce & WordPress Developer at Self-Employed (2025-09 – 2026-02)
Full-time freelance period between roles, focused on building ContentAI and delivering client e-commerce projects.
- Worked as Account Manager with Connecto, managing and optimizing marketplace accounts on Amazon, Noon, and Trendyol across Egypt and Saudi Arabia.
- Delivered WordPress/WooCommerce website builds for clients, including a WooCommerce e-commerce store for a natural products retailer (ahmedalsiwi.com) and a corporate website for a cross-border transport and freight company (elswessy.com).
- Provided graphic design and social media management for business accounts.
E-Commerce & Marketplace Specialist at Shift Store (2019-11 – 2025-09)
Built the company's entire online operation from scratch: website, marketplace accounts, catalog, and fulfillment.
- Founded and launched the company's online presence, building the WooCommerce store and opening seller accounts on Amazon, Noon, and Jumia from scratch.
- Built the full product information architecture: category structure, SEO-optimized titles and descriptions, attribute mapping, and ongoing catalog maintenance.
- Maintained top account health scores on Amazon and Noon, resulting in selection for Amazon Seller Flex and Noon Partner Express.
- Managed daily operations across all platforms: order monitoring, stock availability, returns, and customer issue resolution.
- Coordinated inventory and warehouse operations to maintain accurate stock levels and on-time fulfillment.
- Tracked and reported key metrics: Order Picking Time, Order Defect Rate, and Cost per Order.
Sales Representative at Shift Store (2018-01 – 2019-11)
- Managed inventory provisioning, stock monitoring, and inter-branch goods transfer.
- Oversaw branch financials and maintained accurate ledger records.
- Ran the company's social media accounts and supported brand digital presence.
- Onboarded and trained new staff on sales and operational procedures.
Graphic Designer at Solo Advertisement (2014-06 – 2014-08)
- Designed marketing and advertising visuals using Adobe Photoshop for client campaigns.
