Bassem Sabry

Results-driven Business Development Director with 20+ years of experience building high-performance commercial engines across IT, hospitality, retail, and real estate. Recognized for forging C-suite partnerships, unlocking new revenue streams, and leading multi-disciplinary teams to consistently exceed growth targets. Co-authored an ICTE whitepaper (EITESAL) adopted by academia and industry, and organized Egypt's first Intellectual Property seminar in partnership with ITIDA and OSHALiANG (Silicon Valley).

Track record of scaling companies from early stage to regional market leaders.

Director of Business Development - Squarecube - Cairo, Egypt

(2020-01)

• Architected and led a go-to-market strategy that expanded the client portfolio by 47% within 18 months, adding $8M in annual recurring revenue.
• Cultivated C-level relationships with investors and regional corporates, negotiating and closing complex multi-year contracts valued at up to $3.5M each.
• Bridged sales and operations teams, aligning KPIs and incentive structures that lifted win rates by 32% and cut average deal cycle by 3 weeks.
• Identified 12 untapped vertical markets through competitor and customer-behavior analysis; launched 4 new product lines now accounting for 22% of total revenue.
• Deployed Salesforce CRM and built dashboards that gave leadership real-time ROI visibility, improving forecast accuracy to 91%.

Senior Business Development Consultant - Independent Consulting

(2016-01 - 2020-12)

Clients: HSE Contractors USA, Raya Group, Fresh Box

• Advised 8+ organizations on market-entry strategies, delivering revenue growth of 25–40% within the first year of engagement.
• Designed and executed B2B proposal frameworks that improved pitch-to-close ratios by 38% across client portfolios.
• Led geographic expansion roadmaps for 3 clients into GCC markets; managed risk assessments, regulatory review, and partner onboarding procedures.
• Trained and up-skilled 50+ sales professionals on consultative selling, pipeline management, and CRM best practices.

Head of Business Development & Marketing - BeHoldings Inc. - Cairo, Egypt

(2009-01 - 2016-12)

• Scaled the company's revenue from startup phase to $12M+ in annual turnover by establishing strategic alliances with developers and institutional investors.
• Directed award-winning integrated MarCom campaigns (creative, copywriting, video production) that generated 3,000+ qualified leads annually.
• Co-authored an ICTE whitepaper adopted by EITESAL; organized Egypt's first IP seminar with ITIDA & OSHALiANG (Silicon Valley), enhancing brand authority in tech & electronics.

Business Development & Project Coordinator - Various Organizations incl. UNCDF Collaboration - Cairo, Egypt

(2002-01 - 2009-12)

• Contributed to UNCDF financial inclusion initiatives across emerging markets, coordinating cross-border stakeholder engagement and project delivery.
• Built foundational expertise in client acquisition, proposal writing, and multi-sector account management across retail, FMCG, and advertising industries.

B.Sc. - Architecture - Ain Shams University, Cairo (1995-01 - 2000-12)