Bina Yassin

Marketing Manager with 10 years of experience driving digital transformation and brand growth across education, travel, real estate, FMCG, and logistics sectors. Proven expertise in executing multi-channel campaigns, SEO/SEM optimization, and data-driven lead generation. Combines creative storytelling with analytical insights to increase customer engagement, maximize marketing ROI, and deliver measurable business results.

Strong leadership skills in managing cross-functional teams, optimizing advertising budgets, building strategic international partnerships, and utilizing advanced analytics platforms and productivity tools.

I would like to express my interest in the Marketing Manager position. With over 10 years of experience in digital marketing and strategic brand management across diverse sectors including education, travel, real estate, FMCG, and logistics, I have developed a proven ability to deliver measurable results.

In my current role as Marketing Manager at Stardom University since October 2024, I have successfully led multi-channel marketing campaigns that increased enrollment inquiries by 40%, expanded social media reach to 5 million views, and built strategic international partnerships to support global expansion. I have also managed advertising budgets and led a cross-functional marketing team to achieve a 20% increase in ROI. My expertise includes using advanced analytics tools such as SEMrush, SimilarWeb, and Google Analytics, as well as project management tools like Notion, Asana, and Trello to ensure efficient execution.

Previously, as a Senior Digital Marketing Specialist at The Arab International Company for Exhibitions (2022–2024), I achieved a 25% increase in qualified B2B leads and managed online promotional campaigns for international conferences that attracted over 10,000 attendees.

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