Digital Marketing & Growth Team Lead at Kayan Infinity Marketing Agency (2025-09 – Present)
- Lead marketing and growth strategy development for agency clients within competitive GCC markets.
- Structured pricing logic and service packaging for targeted client acquisition.
- Designed client management systems to standardize onboarding, communication, and retention workflows.
- Built internal content architecture frameworks to standardize output quality across accounts.
- Managed and trained marketing team members on execution systems and growth logic.
- Contributed to high-level projects serving Dubai real estate brokers and enterprise-level brands including Binghatti through structured strategic support and personal brand direction for senior sales leadership.
Digital Marketing Manager at Priority Care Clinics & ASAP (Advanced Spine And Pain) (2024-05 – 2026-06)
- Executed full digital ecosystem analysis covering technical SEO, local SEO, Google Business Profiles, state-level competitor benchmarking, and structural visibility gaps.
- Diagnosed and prioritized optimization opportunities impacting organic demand capture and patient acquisition.
- Developed structured blog and content strategy aligned with medical search intent and authority-building objectives.
- Authored high-ranking medical content, including articles generating significant organic visibility.
- Built detailed digital performance reports with emphasis on local search dominance and growth trajectory.
- Contributed to early-stage marketing team structuring to support long-term digital scalability.
Social Media Specialist & Content Writer at Qalam Media – Marketing Agency (Kuwait Market) (2024-02 – 2025-09)
- Designed and structured multi-client content plans across healthcare, retail, and service sectors.
- Directed account-level digital planning, aligning execution teams with defined strategic objectives.
- Conducted recurring digital audits and performance diagnostics to refine client growth direction.
- Produced structured reporting frameworks supporting client retention and strategic clarity.
- Contributed to strategic planning for regional projects including educational media platforms such as Amaan.
Digital Marketing Specialist at Basmat Al-Narjis Medical Center (2023-04 – 2024-02)
- Performed comprehensive digital presence audit covering website structure, social media, Google Maps, and visibility alignment.
- Designed integrated digital restructuring framework to align medical positioning with discoverability and authority.
- Managed website development planning, defined content structure, wrote website copy, and coordinated with technical resources to ensure high-output delivery within optimized cost parameters.
- Led campaign planning initiatives including seasonal activation (Black Friday), structuring messaging and execution logic.
- Provided ongoing strategic digital optimization recommendations to improve acquisition flow and authority positioning.
Social Media Specialist & Content Writer at Rawnaq – Egyptian Essential Oils Brand (2023-08 – 2023-11)
- Performed comprehensive digital presence audit covering website structure, social media, Google Maps, and visibility alignment.
- Designed integrated digital restructuring framework to align medical positioning with discoverability and authority.
- Managed website development planning, defined content structure, wrote website copy, and coordinated with technical resources to ensure high-output delivery within optimized cost parameters.
- Led campaign planning initiatives including seasonal activation (Black Friday), structuring messaging and execution logic.
- Provided ongoing strategic digital optimization recommendations to improve acquisition flow and authority positioning.
Digital Marketing Specialist at AL-OSOL – Egyptian Workforce Outsourcing Company (2022-09 – 2023-04)
- Conducted structured market and competitor analysis to define positioning gaps and competitive differentiation within the workforce outsourcing sector.
- Designed and structured the company's digital marketing strategy, aligning content direction with segmented audience targeting.
- Built a comprehensive content framework ensuring consistent messaging across digital touchpoints.
- Led the planning and management of the company website project, selecting the appropriate platform, structuring the content architecture, writing website copy, and managing development within a cost-efficient execution model.
Freelance Digital Marketing Specialist at Maestro (2024-06 – Present)
- Designed and executed structured B2B lead intelligence framework targeting qualified decision-makers.
- Built data validation and segmentation logic aligned with sales workflows, eliminating reliance on purchased databases and generating documented cost avoidance exceeding $50,000.
Freelance Digital Marketing Specialist at Nawaah – GCC Market (2024-06 – Present)
- Structured and productized a Local SEO service framework including offer definition, pricing model, acquisition funnel, messaging logic, and operational workflow.
- Designed a scalable service delivery system enabling structured management of multiple clients through streamlined internal processes.
- Developed a client acquisition framework defining positioning, outreach logic, and qualification criteria to support consistent deal flow.
- Planned and structured a full campaign strategy to validate and promote the service model, wrote all campaign messaging and conversion-focused content, and appointed specialized resources to execute final visual assets including design, voice-over, and video production under defined strategic direction.
- Established internal execution guidelines to minimize operational overhead while maintaining structured quality control.
Freelance Digital Marketing Specialist at Content Strategy Projects – Saudi Arabia (2024-06 – Present)
- Designed complete content plans including audience segmentation, messaging hierarchy, publishing structure, and channel alignment frameworks tailored to sector-specific objectives.
- (Restaurants, Medical Sector, E-commerce, B2B Manufacturing, Events)
Freelance Digital Marketing Specialist at Misk Real Estate (2024-06 – Present)
- Oversaw external marketing vendor performance, evaluating strategy alignment and recommending sales-focused improvements.
- Structured marketing-driven website planning process, defining content architecture, writing website copy, and coordinating development resources.
- Managed execution to ensure optimized cost efficiency while maintaining strategic alignment and brand clarity.
