Deyaa Nor

Digital marketing strategist with 4 years helping small and mid-size businesses grow their revenue by building a stronger, more complete online presence. I review and improve every layer of a business's digital footprint, from local SEO and Google Business Profiles to social media, website structure, and content, then turn those insights into practical frameworks that drive real results. My work is hands-on by nature: I don't just set the strategy, I get into the details, fix what's not working, and build systems that keep the business moving toward profit.

Digital Marketing & Growth Team Lead at Kayan Infinity Marketing Agency (2025-09 – Present)

• Lead marketing and growth strategy development for agency clients within competitive GCC markets.
• Structured pricing logic and service packaging for targeted client acquisition.
• Designed client management systems to standardize onboarding, communication, and retention workflows.
• Built internal content architecture frameworks to standardize output quality across accounts.
• Managed and trained marketing team members on execution systems and growth logic.
• Contributed to high-level projects serving Dubai real estate brokers and enterprise-level brands including Binghatti through structured strategic support and personal brand direction for senior sales leadership.

Digital Marketing Manager at Priority Care Clinics & ASAP (Advanced Spine And Pain) (2024-05 – 2026-06)

• Executed full digital ecosystem analysis covering technical SEO, local SEO, Google Business Profiles, state-level competitor benchmarking, and structural visibility gaps.
• Diagnosed and prioritized optimization opportunities impacting organic demand capture and patient acquisition.
• Developed structured blog and content strategy aligned with medical search intent and authority-building objectives.
• Authored high-ranking medical content, including articles generating significant organic visibility.
• Built detailed digital performance reports with emphasis on local search dominance and growth trajectory.
• Contributed to early-stage marketing team structuring to support long-term digital scalability.

Social Media Specialist & Content Writer at Qalam Media – Marketing Agency (Kuwait Market) (2024-02 – 2025-09)

• Designed and structured multi-client content plans across healthcare, retail, and service sectors.
• Directed account-level digital planning, aligning execution teams with defined strategic objectives.
• Conducted recurring digital audits and performance diagnostics to refine client growth direction.
• Produced structured reporting frameworks supporting client retention and strategic clarity.
• Contributed to strategic planning for regional projects including educational media platforms such as Amaan.

Digital Marketing Specialist at Basmat Al-Narjis Medical Center (2023-04 – 2024-02)

• Performed comprehensive digital presence audit covering website structure, social media, Google Maps, and visibility alignment.
• Designed integrated digital restructuring framework to align medical positioning with discoverability and authority.
• Managed website development planning, defined content structure, wrote website copy, and coordinated with technical resources to ensure high-output delivery within optimized cost parameters.
• Led campaign planning initiatives including seasonal activation (Black Friday), structuring messaging and execution logic.
• Provided ongoing strategic digital optimization recommendations to improve acquisition flow and authority positioning.

Social Media Specialist & Content Writer at Rawnaq – Egyptian Essential Oils Brand (2023-08 – 2023-11)

• Performed comprehensive digital presence audit covering website structure, social media, Google Maps, and visibility alignment.
• Designed integrated digital restructuring framework to align medical positioning with discoverability and authority.
• Managed website development planning, defined content structure, wrote website copy, and coordinated with technical resources to ensure high-output delivery within optimized cost parameters.
• Led campaign planning initiatives including seasonal activation (Black Friday), structuring messaging and execution logic.
• Provided ongoing strategic digital optimization recommendations to improve acquisition flow and authority positioning.

Digital Marketing Specialist at AL-OSOL – Egyptian Workforce Outsourcing Company (2022-09 – 2023-04)

• Conducted structured market and competitor analysis to define positioning gaps and competitive differentiation within the workforce outsourcing sector.
• Designed and structured the company's digital marketing strategy, aligning content direction with segmented audience targeting.
• Built a comprehensive content framework ensuring consistent messaging across digital touchpoints.
• Led the planning and management of the company website project, selecting the appropriate platform, structuring the content architecture, writing website copy, and managing development within a cost-efficient execution model.

Freelance Digital Marketing Specialist at Maestro (2024-06 – Present)

• Designed and executed structured B2B lead intelligence framework targeting qualified decision-makers.
• Built data validation and segmentation logic aligned with sales workflows, eliminating reliance on purchased databases and generating documented cost avoidance exceeding $50,000.

Freelance Digital Marketing Specialist at Nawaah – GCC Market (2024-06 – Present)

• Structured and productized a Local SEO service framework including offer definition, pricing model, acquisition funnel, messaging logic, and operational workflow.
• Designed a scalable service delivery system enabling structured management of multiple clients through streamlined internal processes.
• Developed a client acquisition framework defining positioning, outreach logic, and qualification criteria to support consistent deal flow.
• Planned and structured a full campaign strategy to validate and promote the service model, wrote all campaign messaging and conversion-focused content, and appointed specialized resources to execute final visual assets including design, voice-over, and video production under defined strategic direction.
• Established internal execution guidelines to minimize operational overhead while maintaining structured quality control.

Freelance Digital Marketing Specialist at Content Strategy Projects – Saudi Arabia (2024-06 – Present)

• Designed complete content plans including audience segmentation, messaging hierarchy, publishing structure, and channel alignment frameworks tailored to sector-specific objectives.
• (Restaurants, Medical Sector, E-commerce, B2B Manufacturing, Events)

Freelance Digital Marketing Specialist at Misk Real Estate (2024-06 – Present)

• Oversaw external marketing vendor performance, evaluating strategy alignment and recommending sales-focused improvements.
• Structured marketing-driven website planning process, defining content architecture, writing website copy, and coordinating development resources.
• Managed execution to ensure optimized cost efficiency while maintaining strategic alignment and brand clarity.

Bachelor of Agriculture in Agriculture – Damietta University (2026)