Chief Technology Officer at Fincart (2025-01 – Present)
Logistics-tech platform serving e-commerce merchants
- Built the technology organization from the ground up — structure, roles, hiring, and engineering processes — supporting 4x revenue growth to breakeven.
- Anchored technical due diligence for the latest raise, contributing to a $2.8M seed round close.
- Secured Meta Tech Provider status — held by fewer than 100 companies across MENA — for the second time, having previously earned it at BOTTER.ai.
- Built an integration layer connecting 40+ couriers and launched a public API for direct merchant integration with Fincart.
- Shipped core commerce and logistics capabilities: subscriptions, international shipping, COD order-confirmation and abandoned-cart flows, AI-powered auto-zoning, and NDR automation over WhatsApp.
- Built the Shopify and WooCommerce apps — clients cite the WooCommerce app as the best logistics app experience they've used.
- Authored 200+ pages of documentation spanning technical references, demos, and sales- and account-manager-friendly guides.
- Implemented CI/CD on Google Cloud, led a company-wide architecture review, and introduced Metabase analytics pipelines — cutting infrastructure costs, tightening security, and enabling investor-ready reporting.
Technical Product Manager at FORUS Invest (2023-02 – 2024-06)
Licensed Saudi fintech — debt investment and financing
- Led end-to-end development of a Sharia-compliant financing product, directing a 12+ member engineering team.
- Aligned credit, risk, collections, finance, Sharia, operations, and sales stakeholders behind a single product roadmap.
- Owned release management, product documentation, policies, and cross-department training.
- Shipped on React, React Native, Next.js, and MySQL, partnering with design to raise product UX quality.
Co-Founder & Technical Director at BOTTER.ai (2018-01 – 2023-02)
Enterprise Arabic Conversational AI — CX automation for large enterprises
- Co-created the first enterprise Arabic conversational AI platform, automating customer experience for large enterprises across 10 countries.
- Deployed for flagship enterprise clients including Riyad Bank, Bupa Arabia, EgyptAir, Egypt's Ministry of Health, and Bahrain's Ministry of Youth.
- Delivered omnichannel deployments spanning 10+ channels: Web, WhatsApp, Instagram, in-app, IVR, and contact centers.
- Designed the microservices architecture: Node.js/MongoDB gateway and integrations, Go conversation engine, Python NLP, native iOS and Android SDKs, Vue.js dashboard, and Cube.js analytics.
- Led a 25+ person organization structured into dedicated delivery and product teams.
Co-Founder & Technical Director at Bluecrunch (2016-07 – 2022-02)
Software house building mobile, web, and cloud products · Acquired by ISTNetworks
- Grew the company from zero to a 30+ person team across backend, mobile, frontend, design, QA, and product management.
- Delivered 50+ mobile, web, and backend projects, defining cloud strategies matched to each client's stage and needs.
Co-Founder & Technical Director at Paynas (2018-01 – 2021-01)
Fintech — banking, payroll, and HR for SME employees · Acquired by valU (EFG Hermes)
- Built banking, payroll, and HR products tailored to SME employees, from concept through market launch.
- Named FinTech Startup of the Year; selected by RiseUp and 500 Startups.
Game & Mobile Team Lead at A15 (2014-01 – 2016-12)
- Led native iOS/Android development and Unity3D game builds
- Contributed to application and game architecture
Mobile Developer at GoodNews4ME (2012-01 – 2014-12)
- Shipped apps across Android, BlackBerry, Windows Phone, and Samsung Smart TV
- 2nd place, Samsung Entalq competition (2013)
