Elsemary Refaat

Marketing professional with an MBA in Marketing, experience in strategic planning, and professional training in digital marketing. Skilled in marketing strategy, market research, consumer insights, branding, content marketing, and integrated marketing planning, with knowledge of Google Ads, Meta Ads, SEO, SEM, and campaign performance analysis. Combines strategic thinking, commercial awareness, customer-facing experience, and creative skills to develop customer-focused marketing initiatives and support business growth.

Strategic planner at Armed Forces College of Medicine (2021 – Present)

• Develop annual and long-term strategic plans aligned with organizational objectives.
• Translate strategic objectives into structured initiatives, action plans, and measurable targets.
• Conduct research and data analysis to support strategic decision-making.
• Coordinate across departments to support implementation of plans and initiatives.
• Monitor progress and performance against strategic objectives and KPIs.
• Prepare reports, presentations, and strategic documentation for management.
• Support resource planning, scheduling, and continuous improvement.

Marketing & Business Project at Sumerian Perfumes (2025 – Present)

• Conducted market research, competitor analysis, and consumer analysis to support brand positioning and product strategy.
• Developed the brand's targeting, positioning, pricing, packaging, and marketing strategy.
• Planned organic social media marketing using Reels and short-form video content.
• Incorporated UGC and influencer marketing to support brand awareness and engagement.
• Applied consumer feedback and market insights to refine marketing activities and product-market fit.
• Supported commercial planning, including pricing, financial projections, distribution, and go-to-market decisions.

Digital Marketing Projects (2023 – Present)

• Developed integrated marketing strategies and business plans across multiple case studies and projects.
• Conducted market research, segmentation, targeting, positioning, competitor analysis, and consumer behavior analysis.
• Developed full-funnel campaign strategies across awareness, consideration, lead generation, conversion, and retargeting.
• Built campaign plans using Google Ads and Meta Ads concepts, including audience targeting, budgeting, bidding, and performance measurement.
• Analyzed marketing performance using CTR, CPC, CVR, CPL/CPA, CAC, ROAS, and ROI.
• Developed social media content, campaign messaging, and creative concepts.

Bachelor degree in Pharmaceutical Sciences – October 6 university (2015 – 2019)

Master degree in Business administration – Arab academy for science technology and maritime transport (2023 – 2025)