Public Affairs & Brand Communications Lead at Ministry of Higher Education and Scientific Research – Leaders Development Institute (2025-07 – Present)
Lead strategic communication and branding initiatives supporting national youth development programs while strengthening institutional reputation and public engagement.
- Develop communication strategies and campaign concepts based on audience insights and institutional priorities.
- Build integrated communication frameworks aligned with the Ministry's vision and national development objectives.
- Direct brand messaging, communication architecture and visual communication across institutional initiatives.
- Design executive presentations and strategic proposals submitted for senior leadership approval.
- Coordinate campaign implementation across multiple governmental and educational stakeholders.
- Review and approve communication materials, presentations, promotional assets and digital content before publication.
- Build strategic partnerships with ministries, universities, NGOs, media organizations and external partners.
- Manage implementation timelines, campaign resources and cross-functional collaboration.
- Produce executive reports, ministerial briefing documents and post-campaign performance evaluations.
- Lead communication activities supporting ministerial and presidential initiatives.
Senior PR, Political Communication & Protocol Advisor at Ministry of Higher Education and Scientific Research (2025-01 – 2025-07)
Provided strategic communication counsel to senior leadership while supporting national education initiatives through public affairs, executive communication, protocol management, and stakeholder engagement.
- Advised senior government officials on strategic communication, public affairs, and institutional reputation.
- Developed communication frameworks supporting national education and youth development strategies.
- Managed protocol arrangements and executive communication during official governmental events.
- Coordinated cross-sector stakeholders including universities, ministries, academic institutions, and strategic partners.
- Produced policy briefs, executive reports, speeches, and communication materials for leadership.
Independent Legal, Communications & Public Affairs Consultant at Freelance (2025-01 – Present)
Provide strategic consulting services combining legal expertise, communication strategy, advocacy, and stakeholder engagement for NGOs and institutions.
- Advise organizations on integrated communication and public affairs strategies.
- Develop advocacy communication frameworks supporting human rights and gender equality initiatives.
- Conduct legal and policy analysis related to international law and public policy.
- Deliver multilingual communication across Arabic, English, French, and Spanish contexts.
- Support organizations in strengthening stakeholder engagement and public awareness initiatives.
Communications & Influence Consultant at 4level1 (2022-01 – 2024-12)
Led strategic communication and public relations initiatives to strengthen institutional reputation, student engagement, and market positioning for one of Egypt's leading English language education providers.
- Developed and executed communication strategies aligned with business growth objectives.
- Designed integrated PR campaigns increasing institutional visibility and audience engagement.
- Built and maintained strategic media relationships.
- Managed institutional reputation and communication during sensitive situations.
- Planned and executed press conferences, educational events, and community engagement initiatives.
- Produced press releases, newsletters, executive content, and communication materials.
- Strengthened partnerships with educational organizations and external stakeholders.
- Advised senior management on communication strategy and brand positioning.
Media Public Relations Specialist at 4level1 (2019-05 – 2021-12)
Managed public relations and digital communications to strengthen brand awareness, media visibility, and audience engagement for a leading English language education institute.
- Planned and executed public relations activities supporting institutional marketing objectives.
- Conducted daily media monitoring and competitive communication analysis.
- Developed press releases, newsletters, email campaigns, and bilingual communication materials.
- Managed institutional social media content across LinkedIn and Instagram.
- Built segmented media databases and maintained relationships with journalists and media outlets.
- Supported storytelling initiatives highlighting student success stories and institutional achievements.
- Designed branded communication assets using Canva while maintaining visual identity consistency.
- Coordinated communication between instructors, management, and external partners.
Gender-Based Violence (GBV) Lawyer at Egyptian Bar Association (2022-09 – 2024-10)
Provided legal representation and strategic advocacy for survivors of gender-based violence while supporting awareness campaigns and institutional partnerships.
- Represented clients in sensitive legal cases involving domestic violence and women's rights.
- Delivered legal consultations and rights awareness sessions.
- Collaborated with NGOs and civil society organizations.
- Conducted legal research and policy analysis.
- Prepared legal reports and advocacy materials.
- Participated in awareness initiatives supporting women's empowerment and access to justice.
Trainee Lawyer at Egyptian Bar Association (2018-07 – 2022-03)
- Supported senior lawyers in litigation and legal research.
- Assisted in handling GBV and family law cases.
- Participated in legal documentation and case preparation.
- Developed strong analytical, negotiation and legal writing skills.
Deputy Sales Manager at Vodafone Egypt (2017-12 – 2018-06)
Led daily sales operations while coaching team members and driving customer acquisition performance.
- Supervised sales activities and daily operational performance.
- Led customer acquisition initiatives.
- Supported achievement of branch sales targets.
- Trained and motivated sales representatives.
- Resolved customer issues while maintaining service quality.
First Seller at Vodafone Egypt (2016-10 – 2017-11)
- Delivered exceptional customer experience.
- Achieved individual sales targets.
- Promoted Vodafone products and services.
- Built strong customer relationships.
Sales Assistant at Vodafone Egypt (2016-03 – 2016-09)
- Supported retail sales operations.
- Assisted customers in product selection.
- Maintained merchandising standards.
- Contributed to branch sales performance.
