Farida Aly

Results-driven Digital Marketing, Management, and Economics professional with a Master of Science in Digital Marketing (in progress) and a strong analytical foundation in Economics. Proven track record of driving commercial growth across three consecutive internship cycles at Amazon, specializing in vendor management, data analysis, and cross-functional project execution. Experienced in higher education as a University Teaching Assistant, skilled at translating complex quantitative frameworks into actionable learning.

Highly adaptable and seeking to leverage cross-cultural fluency (English, Arabic, French) and global commercial insights into Teaching Assistant, Marketing, or Management pathways in Malaysia.

University Teaching Assistant – Management & Economics at German International University (2025-10 – Present)

• Facilitate weekly interactive tutorial sessions, translating complex theoretical, macro/microeconomic, and quantitative business models for undergraduate student cohorts.
• Formulate comprehensive lesson plans, academic problem sets, and modern corporate case studies to foster critical thinking and practical problem-solving.
• Collaborate directly with senior faculty to modernize course syllabi, refine lecture presentations, and curate essential academic reading materials.
• Design, invigilate, and evaluate examinations, quizzes, and coursework under rigorous quality metrics to ensure fair assessment and academic integrity.
• Provide mentorship and academic counseling during dedicated student office hours, maximizing student retention and engagement.

Retail Vendor Manager Intern – Consumer Electronics at Amazon Egypt (2025-07 – 2025-09)

• Managed high-volume corporate vendor portfolios and optimized digital product listings to maximize search engine visibility and conversion rates within the Consumer Electronics sector.
• Spearheaded comprehensive sales data analysis and competitive market monitoring to identify growth vectors and action revenue opportunities.
• Orchestrated inventory demand planning, dynamic pricing frameworks, and high-impact digital promotional campaign execution.
• Directed cross-functional workstreams alongside Marketing, Supply Chain, and Finance teams to streamline operational metrics.
• Formulated data-driven KPI reports and performance dashboards for monthly executive business reviews.

Marketing Intern at IEMCO Garments Co. (Public Free Zone) (2025-06 – 2025-07)

• Managed strategic communications with international B2B clients and designed highly customized, export-ready digital product catalogues.
• Executed macro-level market research on global textile and fashion shifts to inform international expansion and product positioning strategy.
• Audited and maintained CRM database integrity while developing tailored marketing collateral for high-growth export markets.

Retail Vendor Manager Intern – Softlines at Amazon Egypt (2024-06 – 2024-09)

• Conducted target consumer intent research to enhance localized digital advertising efficiency and elevate third-party merchant service delivery.
• Audited and optimized tier-1 vendor accounts and localized product listings, leading to enhanced search relevancy and on-platform conversion.
• Contributed to structural marketing frameworks designed to scale Amazon's specialized seller service value proposition.

Retail Vendor Manager Intern – In-Stock Management at Amazon Egypt (2023-06 – 2023-09)

• Evaluated supply chain industry benchmarks and competitor landscapes to protect localized inventory health and advise business strategies.
• Refined product selection workflows and orchestrated catalog expansion initiatives to maximize platform gross margin and profitability.
• Developed rigorous quantitative demand forecasting reports and predictive performance analyses to prevent inventory stockouts.
• Wrote high-converting product listings and compelling marketing copy for multi-channel promotional campaigns.

Master of Science in Digital Marketing – German International University (2025)

Bachelor in Economics & Management (Graduated with honors) – Nantes Université (UFE) (2022 – 2025)

General Secondary Education Certificate – Madinaty Integrated Language Schools (English Division)