Kerolos

Performance and growth marketer with an MBA in Marketing and hands-on experience across Egypt and the UAE in paid acquisition, lead generation, funnel optimization, and KPI reporting. Currently builds acquisition funnels, paid media and creative testing plans for fintech and digital finance clients. Previously drove a 150% quarterly sales increase and $800,000 in new direct business in healthcare marketing, and ranked #1 in sales at EVA Pharma.

Google

Ads, GA4, and Meta certified. Arabic (native), English (professional).

Project Manager & Digital Strategist at ConKai (2025 – Present)

• Lead digital strategy and growth-marketing projects for a multi-client portfolio, turning commercial goals into channel plans, campaign roadmaps, and measurable KPIs.
• Fintech / Online Trading: designed the acquisition funnel strategy mapping the campaign-to-registration-to-deposit journey, reviewed landing-page and onboarding friction, and built the KPI framework.
• Fintech: developed a web-to-app growth concept covering the user journey, event taxonomy, deep-link and attribution requirements.
• Digital Finance: created a paid media and creative testing plan with market segmentation, Arabic localization, creative hypotheses, and a reporting framework.
• Run performance reviews on traffic quality, lead generation, conversion rates, CAC, and campaign efficiency, and coordinate design, content, analytics, and client teams.
• Additional work includes healthcare lead generation, e-commerce acquisition planning, CRM automation, and SEO/content strategy.

Marketing Manager / Brand & Growth Lead at AL-AHALYA Hospital (2023 – 2025)

• Grew sales 150% in a single quarter and secured $800,000 in new direct business through integrated digital campaigns and lead-generation activity.
• Improved client retention by 25% through targeted communications and consistent brand positioning.
• Planned and ran digital and social campaigns, content calendars, and messaging aligned to patient acquisition goals.
• Used market and competitor insights to refine messaging, identify service opportunities, and set marketing priorities.

Medical Sales Representative at EVA Pharma (2021 – 2023)

• Ranked #1 in sales in Q3 2022, exceeding target by 125%.
• Supported the launch of 6 products and organized 14 health-awareness campaigns, lifting brand visibility and patient engagement by 40%.
• Managed territory planning, account follow-up, and competitor tracking to identify growth opportunities.

Marketing & Business Development Specialist at GlobeMed (2020 – 2021)

• Won 15% additional market share and cut customer complaints by 50% through improved communication.
• Researched competitors and customers to find service gaps, sharpen messaging, and inform pricing and market-development decisions.

MBA in Marketing – American University in Dubai (2023 – 2025)

Bachelor of Pharmacy (BPharm) – Ahram Canadian University, Egypt (2016 – 2021)